| Anime's media mix: Franchising toys and characters in Japan M Steinberg U of Minnesota Press, 2012 | 757 | 2012 |
| World and variation: The reproduction and consumption of narrative E Ōtsuka, M Steinberg Mechademia 5 (1), 99-116, 2010 | 186* | 2010 |
| The Platform Economy: How Japan Transformed the Consumer Internet M Steinberg University of Minnesota Press, 2019 | 182 | 2019 |
| LINE as super app: Platformization in East Asia M Steinberg Social Media+ Society 6 (2), 2056305120933285, 2020 | 92 | 2020 |
| Otaku consumption, superflat art and the return to Edo M Steinberg Japan Forum 16 (3), 449-471, 2004 | 71 | 2004 |
| The Animalization of Otaku Culture A Hiroki, Y Furuhata, M Steinberg, T Lamarre Mechademia 2, 175-187, 2007 | 70* | 2007 |
| From automobile capitalism to platform capitalism: Toyotism as a prehistory of digital platforms M Steinberg Organization Studies 43 (7), 1069-1090, 2022 | 61 | 2022 |
| Introduction: regional platforms M Steinberg, J Li Asiascape: Digital Asia 4 (3), 173-183, 2017 | 55 | 2017 |
| Anytime, anywhere: Tetsuwan Atomu stickers and the emergence of character merchandizing M Steinberg Theory, Culture & Society 26 (2-3), 113-138, 2009 | 45 | 2009 |
| Media Theory in Japan M Steinberg, A Zahlten Duke University Press, 2017 | 44 | 2017 |
| Immobile Sections and Trans-Series Movement: Astroboy and the Emergence of Anime M Steinberg Animation 1 (2), 190-206, 2006 | 36 | 2006 |
| Converging Contents and Platforms: Niconico Video and Japan’s Media Mix Ecology M Steinberg Asian Video Cultures, 2017 | 34 | 2017 |
| Realism in the Animation Media Environment: Animation Theory from Japan M Steinberg Duke University Press, 2014 | 30 | 2014 |
| Media power in digital Asia: Super apps and megacorps M Steinberg, R Mukherjee, A Punathambekar Media, Culture & Society 44 (8), 1405-1419, 2022 | 29 | 2022 |
| Media Mix Mobilization: Social Mobilization and Yo-Kai Watch M Steinberg Animation 12 (3), 244-258, 2017 | 27 | 2017 |
| 8-Bit Manga: Kadokawa’s Madara, or, the Gameic media mix M Steinberg Kinephanos: Journal of Media Studies and Popular Culture 5, 40-52, 2015 | 27 | 2015 |
| Condensing the Media Mix: Multiple Possibile Worlds in “The Tatami Galaxy." M Steinberg Revue Canadienne D'Études Cinématographiques / Canadian Journal of Film …, 2012 | 27* | 2012 |
| なぜ日本は< メディアミックスする国> なのか マーク・スタインバーグ Kadokawa, 2015 | 23* | 2015 |
| A vinyl platform for dissent: Designer toys and character merchandising M Steinberg journal of visual culture 9 (2), 209-228, 2010 | 22 | 2010 |
| A Genesis of the Platform Concept: i-mode and Platform Theory in Japan M Steinberg Asiascape: Digital Asia 4 (3), 184-208, 2017 | 17 | 2017 |
otsuka eiji 大塚英志 International Research Center for Japanese StudiesVerified email at nichibun.ac.jp
