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Jonathan A. Jensen, Ph.D.
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Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
JA Jensen, JB Cobbs, BA Turner
Business Horizons 59 (2), 163-173, 2016
1232016
Why do marketing relationships end? Findings from an integrated model of sport sponsorship decision-making
JA Jensen, TB Cornwell
Journal of Sport Management 31 (4), 401-418, 2017
1122017
Predicting Return on Investment in Sport Sponsorship: Modeling Brand Exposure, Price, and ROI in Formula One Automotive Competition
JA Jensen, J Cobbs
Journal of Advertising Research 54 (4), 435-447, 2014
1042014
Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches
JA Jensen, SM Ervin, SW Dittmore
International Journal of Sport Communication 7 (2), 261-278, 2014
612014
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
JA Jensen, L Wakefield, JB Cobbs, BA Turner
Marketing Intelligence & Planning 34 (2), 281-298, 2016
552016
Forty Years of BIRGing: New Perspectives on Cialdini’s Seminal Studies
JA Jensen, BA Turner, E Delia, J James, TC Greenwell, C McEvoy, ...
54*
Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis
J Cobbs, BD Tyler, JA Jensen, K Chan
Journal of Sport Management 31 (1), 96-110, 2017
522017
The effects of second screen use on sponsor brand awareness: A dual coding theory perspective
JA Jensen, P Walsh, J Cobbs, BA Turner
Journal of Consumer Marketing 32 (2), 71-84, 2015
482015
Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance
JA Jensen, A Hsu
International Journal of Sports Marketing and Sponsorship 12 (4), 72-84, 2011
472011
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport
JA Jensen, TB Cornwell
Journal of Business Research 124, 790-799, 2021
412021
Trends in sport sponsorship evaluation and measurement: Insights from the industry
JA Jensen, DW White
International Journal of Sports Marketing and Sponsorship 19 (1), 2-10, 2018
302018
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements
JA Jensen, D Head, C Mergy
International Journal of Sports Marketing and Sponsorship 21 (3), 467-486, 2020
292020
Assessing corporate demand for sponsorship: Marketing costs in the financial services industry
JA Jensen
Marketing Letters 28, 281-291, 2017
282017
The importance of winning: An analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
JA Jensen
International Journal of Sports Marketing and Sponsorship 13 (4), 40-52, 2012
272012
Analyzing return-on-investment in sponsorship: modeling brand exposure, price and ROI in formula one automotive competition
JA Jensen, J Cobbs
Journal of Advertising Research 54 (4), 435-447, 2014
242014
Assessing the impact of sponsor asset selection, intangible rights, and activation on sponsorship effectiveness
W Dees, C Gay, N Popp, JA Jensen
Dees, W., Gay, C., Popp, N., & Jensen, JA, Assessing the Impact of Sponsor …, 2018
232018
The moderating effect of identification on return on investment from sponsor brand integration
J A. Jensen, P Walsh, J Cobbs
International Journal of Sports Marketing and Sponsorship 19 (1), 41-57, 2018
232018
Resource valuation of non-profit organizations: The case of the intercollegiate athletics industry
JA Jensen, BA Turner, CD McEvoy
International Review on Public and Nonprofit Marketing 12, 169-187, 2015
222015
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
JA Jensen, J Cobbs, MD Groza
Journal of Global Marketing, Forthcoming 27 (4), 247-261, 2014
202014
Intercollegiate athletics: A unique segment of the sport industry
B Osborne, JA Jensen, EA Weight
Journal of Global Sport Management 5 (1), 13-33, 2020
192020
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