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Hyunjoo Lim
Hyunjoo Lim
University of Greenwich
Verificeret mail på gre.ac.uk
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Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
H Lim, LF Bright, GB Wilcox
Journal of Interactive Advertising 22 (3), 238-248, 2022
22022
Diversification Strategy through Market Creation
JS Jeong, NJ Kim, HJ Lim, JH Moon
Asia Marketing Journal 15 (4), 1, 2014
12014
Social media engagement: what does it mean for consumers, influencers, and brands?
HJ Lim
2022
Digital engagement in social media: likes as a predictor of brand value
HJ Lim
2018
The Reversed Effects of Advertising of Socially Controversial Products on Endorsers
S Hwang, J Moon, HJ Lim
Asia Marketing Journal 19 (2), 4, 2017
2017
Diversification Strategy through Market Creation: The Case of CJ Group
J Jeong, NJ Kim, H Lim, HG Kang, J Moon
아시아마케팅저널, 2014
2014
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Artikler 1–6