Jeffrey R. Carlson
Jeffrey R. Carlson
Associate Professor of Marketing, University of Richmond
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“I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
I Kareklas, JR Carlson, DD Muehling
Journal of advertising 43 (1), 18-32, 2014
Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?
S Yang, S Lin, JR Carlson, WT Ross Jr
Journal of Marketing Management 32 (5-6), 526-557, 2016
The role of regulatory focus and self-view in “green” advertising message framing
I Kareklas, JR Carlson, DD Muehling
Journal of Advertising 41 (4), 25-39, 2012
Investigating discounting of discounts in an online context: The mediating effect of discount credibility and moderating effect of online daily deal promotions
JR Carlson, M Kukar-Kinney
Journal of Retailing and Consumer Services 41, 153-160, 2018
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
M Kukar-Kinney, JR Carlson
International Journal of Research in Marketing 32 (4), 442-444, 2015
How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad
S Yang, JR Carlson, S Chen
Journal of Retailing and Consumer Services 54, 102020, 2020
About time in marketing: an assessment of the study of time and conceptual framework
JR Carlson, WT Ross, RA Coulter, AJ Marquardt
AMS Review 9 (3), 136-154, 2019
Business buyers are people too: exploring how geodemographics affects business-to-business selling effectiveness
J Mier, J Carlson, DN Bellenger, WJ Johnston
Journal of Business & Industrial Marketing, 2020
Online and offline advertising media: exploring the antecedents to advertising trust
J Carlson, J Anderson, J Pancras
ACR North American Advances, 2010
Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract
WH Bergman, JR Carlson
Academy of Marketing Science Annual Conference, 93-94, 2019
A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract
JR Carlson, M Kukar-Kinney, H He
Academy of Marketing Science Annual Conference, 433-434, 2019
How Augmented Reality Affects Advertising Effectiveness: An Abstract
S Yang, S Chen, JR Carlson
Academy of Marketing Science Annual Conference, 357-357, 2018
Exploring Alternative Views of Time in Marketing Management: How Temporal Orientation Impacts a Firms’ Strategic Orientations
JR Carlson, WT Ross Jr
The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
JR Carlson, M Kukar-Kinney
Creating Marketing Magic and Innovative Future Marketing Trends, 635-636, 2017
Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
AJ Marquardt, JR Carlson, WT Ross, R Coulter
Creating Marketing Magic and Innovative Future Marketing Trends, 545-546, 2017
Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions
M Kukar-Kinney, JR Carlson
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Exploring the Importance and Value of Studying Subjective Time in Marketing Management
JR Carlson
The Bucket List: How Consumers Customize Temporal Perspective to Guide and Shape Their Life-Story
JR Carlson, A Jansson Vredeveld
ACR North American Advances, 2013
The Role of Self-Regulatory Focus, Self-View, and Benefit Focus in Attitudes Towards Organic Brands
I Kareklas, J Carlson
ACR North American Advances, 2011
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