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Jeffrey R. Carlson
Jeffrey R. Carlson
Associate Professor of Marketing, University of Richmond
Verificeret mail på richmond.edu
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“I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
I Kareklas, JR Carlson, DD Muehling
Journal of advertising 43 (1), 18-32, 2014
4042014
Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?
S Yang, S Lin, JR Carlson, WT Ross Jr
Journal of Marketing Management 32 (5-6), 526-557, 2016
2442016
The role of regulatory focus and self-view in “green” advertising message framing
I Kareklas, JR Carlson, DD Muehling
Green Advertising and the Reluctant Consumer, 19-33, 2016
1632016
How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad
S Yang, JR Carlson, S Chen
Journal of Retailing and Consumer Services 54, 102020, 2020
1312020
Investigating discounting of discounts in an online context: The mediating effect of discount credibility and moderating effect of online daily deal promotions
JR Carlson, M Kukar-Kinney
Journal of Retailing and Consumer Services 41, 153-160, 2018
452018
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
M Kukar-Kinney, JR Carlson
International Journal of Research in Marketing 32 (4), 442-444, 2015
322015
Social media advertising: How online motivations and congruency influence perceptions of trust
JR Carlson, S Hanson, J Pancras, WT Ross Jr, J Rousseau‐Anderson
Journal of Consumer Behaviour, 2022
212022
About time in marketing: an assessment of the study of time and conceptual framework
JR Carlson, WT Ross, RA Coulter, AJ Marquardt
AMS Review 9, 136-154, 2019
212019
A model of online shopping cart abandonment: Evidence from e-tail clickstream data
M Kukar-Kinney, AC Scheinbaum, LO Orimoloye, JR Carlson, H He
Journal of the Academy of Marketing Science 50 (5), 961-980, 2022
162022
Business buyers are people too: Exploring how geodemographics affects business-to-business selling effectiveness
J Mier, J Carlson, DN Bellenger, WJ Johnston
Journal of Business & Industrial Marketing 35 (10), 1539-1552, 2020
102020
When polychronicity affects salesperson performance: the effects of improvisation, role ambiguity, and sales job complexity
JR Carlson, WT Ross Jr
Industrial Marketing Management 107, 323-336, 2022
52022
A Comparison of the Determinants of Online Shopping Cart Usage in the US and China: An Abstract
JR Carlson, M Kukar-Kinney, H He
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
22020
The effect of online daily deal promotions on consumer discounting of discounts
JR Carlson, M Kukar-Kinney
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
22017
Online and offline advertising media: exploring the antecedents to advertising trust
J Carlson, J Anderson, J Pancras
NA–Advances in Consumer Research 37, 763-765, 2010
12010
Motivations Behind Consumer Online Shopping Cart Use and Abandonment: An Abstract
LO Orimoloye, M Kukar-Kinney, JR Carlson, AC Scheinbaum, H He
Academy of Marketing Science Annual Conference, 383-384, 2020
2020
Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class: An Abstract
WH Bergman, JR Carlson
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
How Augmented Reality Affects Advertising Effectiveness: An Abstract
S Yang, S Chen, JR Carlson
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
Exploring Alternative Views of Time in Marketing Management: How Temporal Orientation Impacts a Firms’ Strategic Orientations
JR Carlson, WT Ross Jr
2017
Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time
AJ Marquardt, JR Carlson, WT Ross, R Coulter
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
2017
Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions
M Kukar-Kinney, JR Carlson
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
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Artikler 1–20