John R Rossiter
John R Rossiter
Bekræftet mail på uow.edu.au
TitelCiteret afÅr
Store atmosphere: an environmental psychology approach
D Robert, R John
Journal of retailing 58 (1), 34-57, 1982
36371982
Advertising and promotion management.
JR Rossiter, L Percy
McGraw-Hill Book Company, 1987
27511987
The C-OAR-SE procedure for scale development in marketing
JR Rossiter
International journal of research in marketing 19 (4), 305-335, 2002
27352002
The predictive validity of multiple-item versus single-item measures of the same constructs
L Bergkvist, JR Rossiter
Journal of marketing research 44 (2), 175-184, 2007
22262007
Store atmosphere and purchasing behavior
RJ Donovan, JR Rossiter, G Marcoolyn, A Nesdale
Journal of retailing 70 (3), 283-294, 1994
19501994
A better advertising planning grid
L Percy, RJ Donovan
Journal of advertising research 31 (5), 11-21, 1991
6221991
Children and commercial persuasion: An attribution theory analysis
TS Robertson, JR Rossiter
Journal of Consumer Research 1 (1), 13-20, 1974
5901974
Strategic advertising management
L Percy
Oxford University Press, 2016
4872016
A model of brand awareness and brand attitude advertising strategies
L Percy, JR Rossiter
Psychology & Marketing 9 (4), 263-274, 1992
4271992
Surgical pathology of the GI tract, liver, biliary tract, and pancreas
RD Odze, JR Goldblum
Elsevier Health Sciences, 2009
3682009
Marketing communications
JR Rossiter, S Bellman
Pearson/Prentice Hall, 2005
3542005
Attitude change through visual imagery in advertising
JR Rossiter, L Percy
Journal of Advertising 9 (2), 10-16, 1980
3321980
Comparing perceptions of marketing communication channels
PJ Danaher, JR Rossiter
European Journal of Marketing, 2011
2092011
Brain-imaging detection of visual scene encoding in long-term memory for TV commercials
JR Rossiter, RB Silberstein, PG Harris, G Nield
Journal of Advertising Research 41 (2), 13-21, 2001
2012001
Visual imaging ability as a mediator of advertising response
JR Rossiter, L Percy
ACR North American Advances, 1978
1981978
The effects of television advertising on children: Review and recommendations
R Adler
Lexington Books, 1980
1921980
Tailor-made single-item measures of doubly concrete constructs
L Bergkvist, JR Rossiter
International Journal of Advertising 28 (4), 607-621, 2009
1912009
Measurement for the Social Sciences: The C-OAR-SE Method and Why it Must Replace Psychometrics
JR Rossiter
New York: Springer, 2011
1882011
Measurement for the social sciences the C-OAR-SE method and why It must replace psychometrics
JR Rossiter
New York: Springer, 2011
1882011
Visual communication in advertising
JR Rossiter, L Percy
Columbia University, Graduate School of Business, 1979
1791979
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Artikler 1–20