Sumitro Banerjee

200820092010201120122013201420152016201720182019202020212022202320241 1 1 1 8 4 5 7 8 10 18 29 25 22 18 17

Luc WathieuProfessor, Georgetown University McDonough School of BusinessVerified email at georgetown.edu
David SobermanProfessor of Marketing, University of TorontoVerified email at utoronto.ca
Jj KovachAssistant Professor, UNTVerified email at unt.edu
Atalay AtasuProfessor, INSEADVerified email at insead.edu
Miklos SarvaryCarson Professor of Business, Columbia Business SchoolVerified email at columbia.edu
Amitava ChattopadhyayINSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation InnovationVerified email at insead.edu

Sumitro Banerjee

Associate Professor of Marketing at Grenoble Ecole de Management

Verified email at grenoble-em.com - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Salesforce Incentives and Remanufacturing J Kovach, A Atasu, S Banerjee Production and Operations Management 27 (3), 516-530, 2018	60	2018
Corporate social responsibility and product quality: Complements or substitutes? S Banerjee, L Wathieu International Journal of Research in Marketing 34 (3), 734-745, 2017	55*	2017
Product development capability and marketing strategy for new durable products S Banerjee, DA Soberman International Journal of Research in Marketing 30 (3), 276-291, 2013	45	2013
How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products S Banerjee, M Sarvary Quantitative Marketing and Economics 7 (4), 445-481, 2009	13	2009
Results of the validation study undertaken for Integration and Young & Rubicam A Chattopadhyay, S Banerjee Fontainebleau, 2001	4	2001
Targeting and Salesforce Compensation: When Sales Spill Over To Unprofitable Customers S Banerjee, AP Thevaranjan Quantitative Marketing and Economics 17 (1), 81-104, 2019	1	2019
Strategies for Introduction of Sequential Generations of New Products: Optimal Timing of Introduction and Sequential R&D S Banerjee INSEAD, France, 2004	1	2004
Intern. J. of Research in Marketing S Banerjee, DA Soberman		2013
Global Marketing Proceedings of the Marketing Science Institute SB Joep W.C. Arts, Jeroen L.G. Binken MSI Conference on Global Conference, 2003		2003

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