| Product life‐cycle management and distributor contribution to new product development M Restuccia, U de Brentani, R Legoux, JF Ouellet Journal of Product Innovation Management 33 (1), 69-89, 2016 | 44 | 2016 |
| B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision M Restuccia, R Legoux Industrial Marketing Management 76, 203-213, 2019 | 27 | 2019 |
| Value co-creation orientation: Conceptualization, measurement and impact on firm performance M Restuccia, JF Ouellet Doctoral Workshop-Naples Forum on Services, Montréal, Canada, 2009 | 22 | 2009 |
| B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands E Mogaji, M Restuccia, Z Lee, NP Nguyen Industrial Marketing Management 108, 237-250, 2023 | 10 | 2023 |
| The impact of cigarette tax reduction on consumption behavior: short-and long-term empirical evidence from Canada JF Ouellet, M Restuccia, A Tellier, C Lacroix CIRANO-Scientific Publications 2010s-25, 2010 | 6 | 2010 |
| Is online personalisation important to millennials? A UK study in the context of personalised search engines M Restuccia, J Double M. Gerhardt & and J. Van Eck Peluchette (Eds.), Millennials: Trends …, 2018 | 4 | 2018 |
Renaud LegouxHEC MontréalVerificeret mail på hec.ca
