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Meryl P. Gardner
Meryl P. Gardner
Professor of Marketing, University of Delaware
Verified email at udel.edu
Title
Cited by
Cited by
Year
Mood states and consumer behavior: A critical review
MP Gardner
Journal of Consumer research 12 (3), 281-300, 1985
21371985
Willingness to pay for electric vehicles and their attributes
MK Hidrue, GR Parsons, W Kempton, MP Gardner
Resource and energy economics 33 (3), 686-705, 2011
13512011
In the mood: Impulse buying’s affective antecedents
DW Rook, MP Gardner
Research in consumer behavior 6 (7), 1-28, 1993
9411993
Does attitude toward the ad affect brand attitude under a brand evaluation set?
MP Gardner
Journal of Marketing Research 22 (2), 192-198, 1985
8551985
Effects of Impulse Purchases on Consumers' Affective States.
MP Gardner, DW Rook
Advances in consumer research 15 (1), 1988
4321988
Sponsorship: An important component of the promotions mix
MP Gardner, PJ Shuman
Journal of advertising 16 (1), 11-17, 1987
4151987
Better moods for better eating?: How mood influences food choice
MP Gardner, B Wansink, J Kim, SB Park
Journal of Consumer Psychology 24 (3), 320-335, 2014
3062014
Low involvement strategies for processing advertisements
MP Gardner, AA Mitchell, JE Russo
Journal of advertising 14 (2), 4-56, 1985
3001985
Toward a methodology for assessing effects of in-store atmospherics.
MP Gardner, GJ Siomkos
Advances in consumer research 13 (1), 1986
2911986
Willingness to pay for vehicle-to-grid (V2G) electric vehicles and their contract terms
GR Parsons, MK Hidrue, W Kempton, MP Gardner
Energy Economics 42, 313-324, 2014
2682014
Advertising effects on attributes recalled and criteria used for brand evaluations
MP Gardner
Journal of Consumer Research 10 (3), 310-318, 1983
2331983
An approach to investigating the emotional determinants of consumption durations: Why do people consume what they consume for as long as they consume it?
MB Holbrook, MP Gardner
Journal of consumer psychology 2 (2), 123-142, 1993
2241993
SP0NS0RSHIPS AND SMALL BUSINESSES
MP Gardner, P Shuman
Journal of Small Business Management, 30-32, 1986
2041986
Self-perceived knowledge: Some effects on information processing for a choice task
CW Park, MP Gardner, VK Thukral
The American Journal of Psychology, 401-424, 1988
1931988
Illustrating a dynamic model of the mood‐updating process in consumer behavior
MB Holbrook, MP Gardner
Psychology & Marketing 17 (3), 165-194, 2000
1472000
Chronometric analysis: An introduction and an application to low involvement perception of advertisements.
MP Gardner, AA Mitchell, JE Russo
Advances in consumer research 5 (1), 1978
1171978
Navigating the central tensions in research on at-risk consumers: challenges and opportunities
C Pechmann, ES Moore, AR Andreasen, PM Connell, D Freeman, ...
Journal of Public Policy & Marketing 30 (1), 23-30, 2011
992011
How motivation moderates the effects of emotions on the duration of consumption
MB Holbrook, MP Gardner
Journal of Business Research 42 (3), 241-252, 1998
881998
The Buying Process: Effects of and on Consumer Mood States.
RP Hill, MP Gardner
Advances in consumer research 14 (1), 1987
861987
Wind in the sails or choppy seas?: people-place relations, aesthetics and public support for the United States’ first offshore wind project
J Firestone, D Bidwell, M Gardner, L Knapp
Energy research & social science 40, 232-243, 2018
842018
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