| Mood states and consumer behavior: A critical review MP Gardner Journal of Consumer research 12 (3), 281-300, 1985 | 2170 | 1985 |
| Willingness to pay for electric vehicles and their attributes MK Hidrue, GR Parsons, W Kempton, MP Gardner Resource and energy economics 33 (3), 686-705, 2011 | 1401 | 2011 |
| In the mood: Impulse buying’s affective antecedents DW Rook, MP Gardner Research in consumer behavior 6 (7), 1-28, 1993 | 963 | 1993 |
| Does attitude toward the ad affect brand attitude under a brand evaluation set? MP Gardner Journal of Marketing Research 22 (2), 192-198, 1985 | 863 | 1985 |
| Effects of Impulse Purchases on Consumers' Affective States. MP Gardner, DW Rook Advances in consumer research 15 (1), 1988 | 441 | 1988 |
| Sponsorship: An important component of the promotions mix MP Gardner, PJ Shuman Journal of advertising 16 (1), 11-17, 1987 | 419 | 1987 |
| Better moods for better eating?: How mood influences food choice MP Gardner, B Wansink, J Kim, SB Park Journal of Consumer Psychology 24 (3), 320-335, 2014 | 319 | 2014 |
| Low involvement strategies for processing advertisements MP Gardner, AA Mitchell, JE Russo Journal of advertising 14 (2), 4-56, 1985 | 304 | 1985 |
| Toward a methodology for assessing effects of in-store atmospherics. MP Gardner, GJ Siomkos Advances in consumer research 13 (1), 1986 | 294 | 1986 |
| Willingness to pay for vehicle-to-grid (V2G) electric vehicles and their contract terms GR Parsons, MK Hidrue, W Kempton, MP Gardner Energy Economics 42, 313-324, 2014 | 283 | 2014 |
| Advertising effects on attributes recalled and criteria used for brand evaluations MP Gardner Journal of Consumer Research 10 (3), 310-318, 1983 | 235 | 1983 |
| An approach to investigating the emotional determinants of consumption durations: Why do people consume what they consume for as long as they consume it? MB Holbrook, MP Gardner Journal of consumer psychology 2 (2), 123-142, 1993 | 226 | 1993 |
| SP0NS0RSHIPS AND SMALL BUSINESSES MP Gardner, P Shuman Journal of Small Business Management, 30-32, 1986 | 209 | 1986 |
| Self-perceived knowledge: Some effects on information processing for a choice task CW Park, MP Gardner, VK Thukral The American Journal of Psychology, 401-424, 1988 | 196 | 1988 |
| Illustrating a dynamic model of the mood‐updating process in consumer behavior MB Holbrook, MP Gardner Psychology & Marketing 17 (3), 165-194, 2000 | 148 | 2000 |
| Chronometric analysis: An introduction and an application to low involvement perception of advertisements. MP Gardner, AA Mitchell, JE Russo Advances in consumer research 5 (1), 1978 | 117 | 1978 |
| Navigating the central tensions in research on at-risk consumers: challenges and opportunities C Pechmann, ES Moore, AR Andreasen, PM Connell, D Freeman, ... Journal of Public Policy & Marketing 30 (1), 23-30, 2011 | 102 | 2011 |
| Political polarization: Challenges, opportunities, and hope for consumer welfare, marketers, and public policy TJ Weber, C Hydock, W Ding, M Gardner, P Jacob, N Mandel, DE Sprott, ... Journal of Public Policy & Marketing 40 (2), 184-205, 2021 | 90 | 2021 |
| How motivation moderates the effects of emotions on the duration of consumption MB Holbrook, MP Gardner Journal of Business Research 42 (3), 241-252, 1998 | 90 | 1998 |
| The Buying Process: Effects of and on Consumer Mood States. RP Hill, MP Gardner Advances in consumer research 14 (1), 1987 | 88 | 1987 |
Willett KemptonDelaware, princeton, Danish Technical University, berkeley, michigan stateVerified email at udel.edu
