| Understanding brand equity for successful brand extension DA Pitta, LP Katsanis Journal of consumer marketing 12 (4), 51-64, 1995 | 982 | 1995 |
| Online consumer communities and their value to new product developers DA Pitta, D Fowler Journal of Product & Brand Management 14 (5), 283-291, 2005 | 357 | 2005 |
| Internet community forums: an untapped resource for consumer marketers DA Pitta, D Fowler Journal of Consumer Marketing 22 (5), 265-274, 2005 | 343 | 2005 |
| Social media's emerging importance in market research A Patino, DA Pitta, R Quinones Journal of consumer marketing 29 (3), 233-237, 2012 | 314 | 2012 |
| The quest for the fortune at the bottom of the pyramid: potential and challenges DA Pitta, R Guesalaga, P Marshall Journal of Consumer Marketing 25 (7), 393-401, 2008 | 308 | 2008 |
| A strategic approach to building online customer loyalty: integrating customer profitability tiers D Pitta, F Franzak, D Fowler Journal of consumer marketing 23 (7), 421-429, 2006 | 296 | 2006 |
| Ethical issues across cultures: managing the differing perspectives of China and the USA DA Pitta, HG Fung, S Isberg Journal of consumer marketing 16 (3), 240-256, 1999 | 185 | 1999 |
| Marketing one‐to‐one and its dependence on knowledge discovery in databases DA Pitta Journal of consumer marketing 15 (5), 468-480, 1998 | 157 | 1998 |
| Value chains in health care DA Pitta, MV Laric Journal of Consumer Marketing 21 (7), 451-464, 2004 | 138 | 2004 |
| Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing VR Wood, DA Pitta, FJ Franzak Journal of Consumer Marketing 25 (7), 419-429, 2008 | 132 | 2008 |
| Integrating exhibit marketing into integrated marketing communications DA Pitta, M Weisgal, P Lynagh Journal of consumer marketing 23 (3), 156-166, 2006 | 131 | 2006 |
| Foundations for building share of heart in global brands DA Pitta, FJ Franzak Journal of Product & Brand Management 17 (2), 64-72, 2008 | 114 | 2008 |
| Online relationships and the consumer’s right to privacy F Franzak, D Pitta, S Fritsche Journal of Consumer marketing 18 (7), 631-642, 2001 | 111 | 2001 |
| Boundary spanning product development in consumer markets: learning organization insights D Pitta, F Franzak Journal of Consumer Marketing 13 (5), 66-81, 1996 | 102 | 1996 |
| Boundary spanning product development in consumer markets: learning organization insights D Pitta, F Franzak Journal of Consumer Marketing 13 (5), 66-81, 1996 | 102 | 1996 |
| Customers' relational models as determinants of customer engagement value V D. Kaltcheva, A Patino, M V. Laric, D A. Pitta, N Imparato Journal of Product & Brand Management 23 (1), 55-61, 2014 | 94 | 2014 |
| Redefining new product development teams: learning to actualize consumer contributions DA Pitta, F Franzak, L Prevel Katsanis Journal of Product & Brand Management 5 (6), 48-60, 1996 | 78 | 1996 |
| The emergence of marketing in Millennial new ventures D Lingelbach, A Patino, DA Pitta Journal of Consumer Marketing 29 (2), 136-145, 2012 | 76 | 2012 |
| Consumer concerns for healthcare information privacy: A comparison of US and Canadian perspectives MV Laric, DA Pitta, LP Katsanis Research in Healthcare Financial Management 12 (1), 93, 2009 | 74 | 2009 |
| Underlying dimensions and communications strategies of the advertising agency-client relationship RF Beltramini, DA Pitta International Journal of Advertising 10 (2), 151-159, 1991 | 68 | 1991 |
David LingelbachProfessor of Entrepreneurship, University of BaltimoreVerificeret mail på ubalt.edu
