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Sanghak Lee
Sanghak Lee
Assistant Professor of Marketing, Arizona State University
Verified email at asu.edu
Title
Cited by
Cited by
Year
A direct utility model for asymmetric complements
S Lee, J Kim, GM Allenby
Marketing Science 32 (3), 454-470, 2013
672013
Modeling indivisible demand
S Lee, GM Allenby
Marketing Science 33 (3), 364-381, 2014
472014
Price promotions in choice models
JR Howell, S Lee, GM Allenby
Marketing Science 35 (2), 319-334, 2016
372016
A direct utility model for market basket data
S Lee, GM Allenby
Fisher College of Business Working Paper, 2009
112009
An economic analysis of demand of the very poor
S Lee, SA Thomas, GM Allenby
International Journal of Research in Marketing 37 (3), 544-556, 2020
52020
A category-level model of asymmetric complements
S Lee, J Kim, GM Allenby
Fisher College of Business Working Paper, 2010
42010
A direct utility model for access costs and economies of scope
DS Kim, S Lee, T Hur, J Kim, GM Allenby
Management Science, 2023
32023
A choice model for mixed decision variables
S Lee, H Kim, J Kim, GM Allenby
Journal of choice modelling 28, 82-96, 2018
22018
A direct utility model for economies of scope and access
DS Kim, S Lee, J Kim, GM Allenby
SSRN, 2017
22017
An Economic Model for Charitable Donations
MY Kang, B Park, S Lee, J Kim, GM Allenby
22014
A sequential choice model for multiple discrete demand
S Lee, S Kim, S Park
Quantitative Marketing and Economics 20 (2), 141-178, 2022
12022
Economic Analysis of Charitable Donations
M Young Kang, B Park, S Lee, J Kim, G Allenby
Journal of Marketing and Consumer Behaviour in Emerging Markets, 40-57, 2016
12016
A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods
S Lee, H Kim, J Kim, GM Allenby
Available at SSRN 2642948, 2016
12016
This paper examines the effect of message characteristics on donation behavior using an economic
MY Kang, B Park, S Lee, J Kim, G Allenby
Journal of Marketing and Consumer Behaviour in Emerging Markets 2 (4), 40-57, 2016
2016
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Articles 1–14