‪Bennie Eng‬ - ‪Google Scholar‬

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	Alle	Siden 2019
Henvisninger	32	32
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i10-indeks	1	1

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Medforfattere

Cheryl Burke JarvisPhil Smith Professor of Free Enterprise, Professor of Marketing, Florida Atlantic UniversityVerificeret mail på fau.edu
Ralph E. Mckinney, Jr.Marshall UniversityVerificeret mail på marshall.edu

Bennie Eng

Bennie Eng

Associate Professor of Marketing and Entrepreneurship, Marshall University

Verificeret mail på marshall.edu - Startside

celebrity brands brand relationships brand narratives innovation design thinking


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Consumers and their celebrity brands: how personal narratives set the stage for attachment B Eng, CB Jarvis Journal of product & brand management 29 (6), 831-847, 2020	27	2020
The impact of intervention measures on sexual harassment in the film and television industry B Eng, RE McKinney, L Shao	2	2019
Partnering with corporate entrepreneurs on an experiential design thinking project B Eng, RE McKinney, I Rogner	2	2019
Consumers and their celebrity brands: How narratives impact attachment through communal relationship norms B Eng Southern Illinois University at Carbondale, 2014	1	2014
Rapid Experimentation: The Silicon Valley Method of Success RE McKinney, B Eng, O York		2019

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