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Dae Hee Kwak
Dae Hee Kwak
Associate Professor of Sport Management, University of Michigan
Verificeret mail på umich.edu - Startside
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Symbolic purchase in sport: the roles of self‐image congruence and perceived quality
DH Kwak, JH Kang
Management decision, 2009
3162009
Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
DH Kwak, YK Kim, ER Hirt
European Sport management quarterly 11 (3), 225-250, 2011
1272011
Consumers’ responses to public figures’ transgression: Moral reasoning strategies and implications for endorsed brands
JS Lee, DH Kwak
Journal of Business Ethics 137 (1), 101-113, 2016
1172016
User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ response
DH Kwak, YK Kim, MH Zimmerman
International Journal of Sport Communication 3 (4), 402-421, 2010
992010
Coping with athlete endorsers’ immoral behavior: Roles of athlete identification and moral emotions on moral reasoning strategies
JS Lee, DH Kwak, JR Braunstein-Minkove
Journal of Sport Management 30 (2), 176-191, 2016
972016
Athletes’ transgressions and sponsor evaluations: A focus on consumers’ moral reasoning strategies
JS Lee, DH Kwak, D Moore
Journal of Sport Management 29 (6), 672-687, 2015
972015
The impact of cause-related marketing (CRM) in spectator sport
KT Kim, DH Kwak, YK Kim
Journal of management & organization 16 (4), 515-527, 2010
882010
Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites
DH Kwak, SR McDaniel
International Journal of Sports Marketing and Sponsorship 12 (3), 43-56, 2011
872011
Examining television consumers of mixed martial arts: The relationship among risk taking, emotion, attitude, and actual sport-media-consumption behavior
CH Lim, TG Martin, DH Kwak
International Journal of sport communication 3 (1), 49-63, 2010
862010
Licensing a sports brand: Effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
DH Kwak, Y Kwon, C Lim
Journal of Product & Brand Management 24 (3), 198-210, 2015
812015
Examining the psychological factors associated with involvement in fantasy sports: an analysis of participants' motivations and constraints.
YI Suh, C Lim, DH Kwak, PM Pedersen
682010
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context: A multidimensional consumer value approach
Y Kwon, DH Kwak
Sport Marketing Quarterly 23 (2), 100, 2014
652014
Effects of personality and gender on fantasy sports game participation: The moderating role of perceived knowledge
WY Lee, DH Kwak, C Lim, PM Pedersen, KS Miloch
Journal of Gambling Studies 27, 427-441, 2011
582011
How confident are you to win your fantasy league: Exploring the antecedents and consequences of winning expectancy
DH Kwak, CH Lim, WY Lee, J Mahan
Journal of Sport Management 24 (4), 416-433, 2010
532010
Exploring the antecedents and consequences of personalizing sport video game experiences.
DH Kwak, GE Clavio, AN Eagleman, KT Kim
Sport Marketing Quarterly 19 (4), 2010
492010
Revisiting the satisfaction-loyalty relationship in the sport video gaming context: The mediating role of consumer expertise
DH Kwak, S McDaniel, KT Kim
Journal of Sport Management 26 (1), 81-91, 2012
422012
Sponsorship-linked marketing: Introduction to topics
TB Cornwell, DH Kwak
Journal of Sport Management 29 (2), 133-136, 2015
412015
Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser
JS Lee, DH Kwak
Sport Management Review 20 (3), 261-272, 2017
372017
Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions
DH Kwak, Y Kwon
Journal of Consumer Behaviour 15 (4), 348-358, 2016
342016
Modeling the effects of sponsorship-linked marketing: when does memory matter?
L DeGaris, DH Kwak, SR McDaniel
Journal of Promotion Management 23 (2), 320-339, 2017
312017
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