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Jens Geersbro
Jens Geersbro
Associate Professor, Copenhagen Business School
Verificeret mail på cbs.dk - Startside
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Interaction episodes as engines of relationship change
PH Schurr, L Hedaa, J Geersbro
Journal of Business Research 61 (8), 877-884, 2008
1162008
Value appropriation in business exchange–literature review and future research opportunities
C Ellegaard, C J. Medlin, J Geersbro
Journal of Business & Industrial Marketing 29 (3), 185-198, 2014
792014
Multidexterity in customer relationship management: Managerial implications and a research agenda
T Ritter, J Geersbro
industrial marketing management 69, 74-79, 2018
692018
Organizational relationship termination competence: A conceptualization and an empirical test
T Ritter, J Geersbro
Industrial Marketing Management 40 (6), 988-993, 2011
642011
External performance barriers in business networks: uncertainty, ambiguity, and conflict
J Geersbro, T Ritter
Journal of Business & Industrial Marketing 25 (3), 196-201, 2010
562010
Interconnected levels of multi-stage marketing: A triadic approach
M Vedel, J Geersbro, T Ritter
jbm-Journal of Business Market Management 5 (1), 1-20, 2012
332012
Qualitative research in business marketing management
A Lindgreen, CA Di Benedetto, SC Thornton, J Geersbro
Industrial Marketing Management 98, A1-A9, 2021
242021
Sensemaking in business networks–making sense of business networks
J Geersbro
20th IMP Conference, Copenhagen, Denmark, 2004
182004
Antecedents and consequences of sales representatives' relationship termination competence
J Geersbro, T Ritter
Journal of Business & Industrial Marketing 28 (1), 41-49, 2013
162013
Navigating in business relationships: Distinguishing relationship value, relationship quality, and relationship structure
T Ritter, J Geersbro
The 28th IMP Conference: Combining the social and technological aspects of …, 2012
162012
Creating value through intermediaries
J Geersbro, M Vedel
24th IMP Conference, 2008
142008
Past, present, and future business-to-business marketing research
A Lindgreen, CA Di Benedetto, J Geersbro, T Ritter
Industrial Marketing Management 69, 1-4, 2018
112018
Antecedents of Customer Relationship Termination'
T Ritter, J Geersbro
26th IMP-conference, 2010
92010
Value appropriation within a business network
C Ellegaard, J Geersbro, C Medlin
92010
Antecedents of customer relationship termination
J Geersbro, T Ritter
92010
Triadic interconnectedness in indirect sales: Value creation and strategic positioning
M Vedel, J Geersbro
42010
Barriers to terminate unwanted customer relationships
J Geersbro, T Ritter
Proceedings of the 38th EMAC Conference, Nantes, France, 2009
42009
A Firm's Market Competence: Conceptualization, Measurement and Impact on Firm Success
T Ritter, J Geersbro, WJ Johnston
32011
Dynamic or boring: The theory of stable business relationships
J Geersbro, L Hedaa, PH Schurr
23rd Annual IMP Conference, 2007
32007
How the interplay between subjective and objective financial risk influences consumers’ expectations, information search, and product satisfaction
T Hansen, J Geersbro, HP Larsen
Journal of Marketing Trends: Official Journal of the International Marketing …, 2019
22019
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Artikler 1–20