| Consumer Adoption of Electric Vehicles: A Systematic Literature Review P Bryla, S Chatterjee, B Ciabiada-Bryła energies 16 (1), 1-16, 2022 | 26 | 2022 |
| The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review P Bryla, S Chatterjee, B Ciabiada-Bryła International Journal of Environmental Research and Public Health 19 (16637 …, 2022 | 19 | 2022 |
| A Study on Ambient Advertising: Marketing Novelty Going Bust” S Chatterjee The International Journal’s Research Journal of Social Science and …, 2011 | 16 | 2011 |
| Olfactory branding: a new trend for defining brands through smell-a case of ITC Sonar Hotel in Kolkata, India S Chatterjee International Journal of Trade and Global Markets 8 (3), 196-206, 2015 | 13 | 2015 |
| Sub-conscious decision mapping and network framework for retail market consumption S Chatterjee, A Kundu Indian Journal of Marketing 50 (2), 35-51, 2020 | 11 | 2020 |
| Brand loyalty on the basis of olfactory techniques using discriminant analysis: a case of cafe coffee day store in Kolkata, India S Chatterjee Academy of Marketing Studies Journal 21 (1), 2017 | 8 | 2017 |
| Innovation and trends in olfactory marketing: A review of the literature S Chatterjee, P Bryla Journal of Economics and Management - 44, 210-235, 2022 | 7 | 2022 |
| Consumer satisfaction attribute mapping in hospitality industry through ZMET S Chatterjee, M Pandey International Journal of Business Innovation and Research 20 (1), 87-105, 2019 | 7 | 2019 |
| Social CRM and its impact on pharmaceutical industry S Chatterjee International Journal of Multidisciplinary Research 2 (1), 344-351, 2012 | 6 | 2012 |
| Olfactory marketing and market innovation: A systematic literature review and agenda for future research direction S Chatterjee International Journal of Management Concepts and Philosophy 15 (1), 37-56, 2022 | 4 | 2022 |
| Tourists' attribution and ambiance scents in tourism destination brands S Chatterjee, MI Saleh Middle East Journal of Management 11 (3), 322-339, 2024 | | 2024 |
| Olfactory marketing as a technological innovation tool for the Indian retail industry-a study of Shoppers Stop retail store in Kolkata, India S Chatterjee, P Bryla International Journal of Indian Culture and Business Management 31 (3), 261-273, 2024 | | 2024 |
| Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup S Chatterjee, P Bryla DECISION, 1-12, 2023 | | 2023 |
| Consumer Adoption of Electric Vehicles: A Systematic Literature Review. Energies 2023, 16, 205 P Bryła, S Chatterjee, B Ciabiada-Bryła | | 2022 |
| Social CRM- the new marketing mantra & its impact on Banking Sector S Chatterjee Buenmafe Research & Review- The Business Journal 1 (1), 2013 | | 2013 |
| Brands and Sensory Responsiveness S Chatterjee Essence, Journal of Management and Research, Regent Education & Research …, 2012 | | 2012 |
| Effect of Sensory Branding on the overall performance of an Organization-A Study on Britannia Industries Limited in West Bengal! S Chatterjee | | |
| OLFACTORY BRANDING: THE SUCCESS QUOTIENT FOR HOSPITALITY AND HOTEL SECTOR: A CASE ON TAJ GATEWAY HOTEL IN KOLKATA, INDIA S Chatterjee, M Pandey | | |
| Increasing Store Loyalty through Olfactory Branding: A Study on Cookieman Retail Outlet in Kolkata S Chatterjee, R Bakshi, M Pandey | | |
Paweł BryłaUniversity of Lodz, PolandVerificeret mail på uni.lodz.pl
