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Mark D. Groza
Mark D. Groza
Associate Professor of Marketing, University of Idaho
Verificeret mail på uidaho.edu
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Perceived organizational motives and consumer responses to proactive and reactive CSR
MD Groza, MR Pronschinske, M Walker
Journal of Business Ethics 102 (4), 639-652, 2011
7082011
Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
M Pronschinske, MD Groza, M Walker
Sport Marketing Quarterly 21 (4), 221-231, 2012
3602012
Customer–company identification and the effectiveness of loyalty programs
J Kang, T Brashear Alejandro, MD Groza
Journal of Business Research, 2015
2662015
Linking thinking styles to sales performance: The importance of creativity and subjective knowledge
MD Groza, DA Locander, CH Howlett
Journal of Business Research 69 (10), 4185-4193, 2016
1262016
Leveraging loyalty programs to build customer–company identification
T Brashear-Alejandro, J Kang, MD Groza
Journal of Business Research, 2016
1182016
Managing a sponsored brand: The importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
1072012
NCAA conference realignment and football game day attendance
MD Groza
Managerial and Decision Economics 31 (8), 517-529, 2010
812010
The role of belief in making a difference in enhancing attachment to a charity sport event
K Filo, MD Groza, S Fairley
Journal of Nonprofit & Public Sector Marketing 24 (2), 123-140, 2012
752012
Warning flags on the race track: The global markets' verdict on Formula One sponsorship
J Cobbs, MD Groza, SW Pruitt
Journal of Advertising Research 52 (1), 74-86, 2012
752012
Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs
MP Groza, MD Groza, LM Barral
Journal of Business Research 117, 432-442, 2020
642020
Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance
MD Groza, RM Peterson, UY Sullivan, V Krishnan
Marketing Management Journal 22 (2), 118-130, 2012
412012
Salesperson regulatory knowledge and sales performance
MD Groza, MP Groza
Journal of Business Research 89, 37-46, 2018
382018
Brand spillover effects within a sponsor portfolio: The interaction of image congruence and portfolio size
J Cobbs, M Groza, G Rich
Marketing Management Journal, 2016
372016
Organizational innovativeness and firm performance: Does sales management matter?
MD Groza, LJ Zmich, R Rajabi
Industrial marketing management 97, 10-20, 2021
362021
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
V Krishnan, MD Groza, GM Pronschinske, RM Peterson, E Fredericks
Marketing Management Journal 24 (2), 162-171, 2014
212014
The Brand Recall Index: A Metric For Assessing Value
V Krishnan, UY Sullivan, MD Groza, TW Aurand
Journal of Consumer Marketing 30 (5), 4-4, 2013
212013
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
J Jensen, J Cobbs, MD Groza
Journal of Global Marketing, 2014
202014
Marketing challenges in a turbulent business environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
MD Groza, CB Ragland
Springer, 2015
102015
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J Cobbs, T Schaefers, MD Groza
Journal of Marketing Theory and Practice 28 (4), 357-372, 2020
72020
Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
MD Groza, LJ Zmich, MP Groza
Journal of Marketing Education 44 (1), 72-84, 2022
62022
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Artikler 1–20