Mark D. Groza
Mark D. Groza
Associate Professor of Marketing, Northern Illinois University
Bekræftet mail på niu.edu
TitelCiteret afÅr
Perceived organizational motives and consumer responses to proactive and reactive CSR
MD Groza, MR Pronschinske, M Walker
Journal of Business Ethics 102 (4), 639-652, 2011
3662011
Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
M Pronschinske, MD Groza, M Walker
Sport Marketing Quarterly 21 (4), 221-231, 2012
1942012
Customer–company identification and the effectiveness of loyalty programs
J Kang, T Brashear Alejandro, MD Groza
Journal of Business Research, 2015
1182015
Managing a sponsored brand: The importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
642012
Leveraging loyalty programs to build customer–company identification
T Brashear-Alejandro, J Kang, MD Groza
Journal of Business Research, 2016
542016
NCAA conference realignment and football game day attendance
MD Groza
Managerial and Decision Economics 31 (8), 517-529, 2010
542010
Linking thinking styles to sales performance: The importance of creativity and subjective knowledge
MD Groza, DA Locander, CH Howlett
Journal of Business Research 69 (10), 4185-4193, 2016
402016
The role of belief in making a difference in enhancing attachment to a charity sport event
K Filo, MD Groza, S Fairley
Journal of Nonprofit & Public Sector Marketing 24 (2), 123-140, 2012
392012
Warning flags on the race track: The global markets' verdict on Formula One sponsorship
J Cobbs, MD Groza, SW Pruitt
Journal of Advertising Research 52 (1), 74-86, 2012
372012
Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance
MD Groza, RM Peterson, UY Sullivan, V Krishnan
Marketing Management Journal 22 (2), 118-130, 2012
202012
The Brand Recall Index: A Metric For Assessing Value
V Krishnan, UY Sullivan, MD Groza, TW Aurand
Journal of Consumer Marketing 30 (5), 4-4, 2013
162013
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
V Krishnan, MD Groza, GM Pronschinske, RM Peterson, E Fredericks
Marketing Management 24 (2), 162-171, 2014
92014
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
J Jensen, J Cobbs, MD Groza
Journal of Global Marketing, 2014
92014
Brand spillover effects within a sponsor portfolio: The interaction of image congruence and portfolio size
J Cobbs, M Groza, G Rich
Marketing Management, 2016
82016
Caught in the Web?: The Communication of Trademark Rights and Licensing Policy on University Official Athletic Websites
S McKelvey, S Fairley, MD Groza
J. Legal Aspects Of Sport 20, 1-151, 2010
62010
Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
MD Groza, CB Ragland
Springer, 2015
52015
Salesperson regulatory knowledge and sales performance
MD Groza, MP Groza
Journal of Business Research 89, 37-46, 2018
32018
The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model
V Krishnan, R Peterson, MD Groza
Ideas in Marketing: Finding the New and Polishing the Old, 12-12, 2015
32015
Leveraging marketing resources to strengthen stakeholder company identification
MD Groza
12012
Making a difference: empowerment as an outcome of charity sport event participation
K Filo, M Groza, S Fairley
American Marketing Association Educators Proceedings 21, 611-617, 2010
12010
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