Mark D. Groza
Mark D. Groza
Associate Professor of Marketing, Northern Illinois University
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Perceived organizational motives and consumer responses to proactive and reactive CSR
MD Groza, MR Pronschinske, M Walker
Journal of Business Ethics 102 (4), 639-652, 2011
Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
M Pronschinske, MD Groza, M Walker
Sport Marketing Quarterly 21 (4), 221-231, 2012
Customer–company identification and the effectiveness of loyalty programs
J Kang, T Brashear Alejandro, MD Groza
Journal of Business Research, 2015
Managing a sponsored brand: The importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
Leveraging loyalty programs to build customer–company identification
T Brashear-Alejandro, J Kang, MD Groza
Journal of Business Research, 2016
Linking thinking styles to sales performance: The importance of creativity and subjective knowledge
MD Groza, DA Locander, CH Howlett
Journal of Business Research 69 (10), 4185-4193, 2016
NCAA conference realignment and football game day attendance
MD Groza
Managerial and Decision Economics 31 (8), 517-529, 2010
The role of belief in making a difference in enhancing attachment to a charity sport event
K Filo, MD Groza, S Fairley
Journal of Nonprofit & Public Sector Marketing 24 (2), 123-140, 2012
Warning flags on the race track: The global markets' verdict on Formula One sponsorship
J Cobbs, MD Groza, SW Pruitt
Journal of Advertising Research 52 (1), 74-86, 2012
Social Media and the Sales Force: The Importance of Intra-Organizational Cooperation and Training on Performance
MD Groza, RM Peterson, UY Sullivan, V Krishnan
Marketing Management Journal 22 (2), 118-130, 2012
The Brand Recall Index: A Metric For Assessing Value
V Krishnan, UY Sullivan, MD Groza, TW Aurand
Journal of Consumer Marketing 30 (5), 4-4, 2013
Brand spillover effects within a sponsor portfolio: The interaction of image congruence and portfolio size
J Cobbs, M Groza, G Rich
Marketing Management Journal, 2016
Salesperson regulatory knowledge and sales performance
MD Groza, MP Groza
Journal of Business Research 89, 37-46, 2018
Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness
V Krishnan, MD Groza, GM Pronschinske, RM Peterson, E Fredericks
Marketing Management Journal 24 (2), 162-171, 2014
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
J Jensen, J Cobbs, MD Groza
Journal of Global Marketing, 2014
Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs
MP Groza, MD Groza, LM Barral
Journal of Business Research 117, 432-442, 2020
Caught in the Web?: The Communication of Trademark Rights and Licensing Policy on University Official Athletic Websites
S McKelvey, S Fairley, MD Groza
J. Legal Aspects Of Sport 20, 1-151, 2010
Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
MD Groza, CB Ragland
Springer, 2015
The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model
V Krishnan, R Peterson, MD Groza
Ideas in Marketing: Finding the New and Polishing the Old, 12-12, 2015
Leveraging marketing resources to strengthen stakeholder company identification
MD Groza
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