Jan Klostermann
Jan Klostermann
Assistant Professor, University of Cologne, Chair of Marketing Science and Analytics
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Extracting brand information from social networks: Integrating image, text, and social tagging data
J Klostermann, A Plumeyer, D Böger, R Decker
International Journal of Research in Marketing 35 (4), 538-556, 2018
The Effect of Corporate Political Advocacy on Brand Perception: An Event Study Analysis
J Klostermann, C Hydock, R Decker
Journal of Product & Brand Management, 2021
Better together: involving consumers in the ideation, creation and dissemination of transformative value
N Bilstein, PWJ Verlegh, J Klostermann, E Akpinar
Journal of Service Management 33 (4/5), 520-530, 2022
Presentation of celebrities’ private life through visual social media
J Klostermann, M Meißner, A Max, R Decker
Journal of Business Research 156, 113524, 2023
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
J Klostermann, TK Hinze, F Völckner, AK Kupfer, R Schwerdtfeger
Journal of the Academy of Marketing Science 52 (2), 449-469, 2024
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