Naresh Malhotra
Naresh Malhotra
Regents' Professor Emeritus, Georgia Institute of Technology, USA
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TitelCiteret afÅr
Marketing research: An applied orientation
N Malhotra, J Hall, M Shaw, P Oppenheim
Pearson Education Australia, 2006
Pesquisa de Marketing-: Uma Orientação Aplicada
NK Malhotra
Bookman Editora, 2001
Dirección de marketing
P Kotler, KL Keller
Pearson educación, 2009
Investigación de mercados: un enfoque aplicado
NK Malhotra
Pearson educación, 2004
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆
C Mathwick, N Malhotra, E Rigdon
Journal of retailing 77 (1), 39-56, 2001
Investigación de mercados
S No, I Cualitativa
Pearson educación, 2008
Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model
NK Malhotra, SS Kim, J Agarwal
Information systems research 15 (4), 336-355, 2004
Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research
NK Malhotra, SS Kim, A Patil
Management science 52 (12), 1865-1883, 2006
Marketing research
AC Burns, RF Bush
Globalization 1 (7), 76-93, 2000
Basic marketing research: A decision-making approach
NK Malhotra, M Peterson
Prentice hall, 2006
Information load and consumer decision making
NK Malhotra
Journal of consumer research 8 (4), 419-430, 1982
A longitudinal model of continued IS use: An integrative view of four mechanisms underlying postadoption phenomena
SS Kim, NK Malhotra
Management science 51 (5), 741-755, 2005
Riset pemasaran pendekatan terapan
NK Malhotra
Jakarta: PT. Indeks Kelompok Gramedia, 2005
Introdução à pesquisa de marketing
NK Malhotra, I Rocha, MC Laudisio, É Altheman, FM Borges, RB Taylor
Self concept and product choice: An integrated perspective
NK Malhotra
Journal of Economic Psychology 9 (1), 1-28, 1988
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
C Mathwick, NK Malhotra, E Rigdon
Journal of retailing 78 (1), 51-60, 2002
Methodological issues in cross‐cultural marketing research
NK Malhotra, J Agarwal, M Peterson
International marketing review, 1996
A scale to measure self-concepts, person concepts, and product concepts
NK Malhotra
Journal of marketing research 18 (4), 456-464, 1981
Communities and the environment: ethnicity, gender, and the state in community-based conservation
A Agrawal, CC Gibson
Rutgers University Press, 2001
Research note—two competing perspectives on automatic use: A theoretical and empirical comparison
SS Kim, NK Malhotra, S Narasimhan
Information systems research 16 (4), 418-432, 2005
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Artikler 1–20