Joe Cobbs
Joe Cobbs
Assoc. Professor of Sports Business, Northern Kentucky University
Bekræftet mail på nku.edu - Startside
TitelCiteret afÅr
Rival conceptions of rivalry: Why some competitions mean more than others
BD Tyler, JB Cobbs
European Sport Management Quarterly 15 (2), 227-248, 2015
792015
Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One Racing
JA Jensen, J Cobbs
Journal of Advertising Research 54 (4), 435-447, 2014
65*2014
Managing a sponsored brand: The importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
642012
The dynamics of relationship marketing in international sponsorship networks
J Cobbs
Journal of Business & Industrial Marketing 26 (8), 590-601, 2011
512011
All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalry
BD Tyler, J Cobbs
Journal of Sport Management 31 (1), 1-14, 2017
482017
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
JA Jensen, JB Cobbs, BA Turner
Business Horizons 59 (2), 163-173, 2016
462016
Warning Flags on the Race Track: The Global Markets' Verdict on F1 Sponsorship
J Cobbs, M Groza, S Pruitt
Journal of Advertising Research 52 (1), 74-86, 2012
372012
The effects of second screen use on sponsor brand awareness: A dual coding theory perspective
JA Jensen, P Walsh, J Cobbs, BA Turner
Journal of Consumer Marketing, 2015
342015
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
V Ratten, N Madichie, JA Jensen, L Wakefield, JB Cobbs, BA Turner
Marketing Intelligence & Planning, 2016
212016
What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports.
BD Tyler, CA Morehead, J Cobbs, TD DeSchriver
Sport Marketing Quarterly 26 (4), 204-222, 2017
162017
Featuring the hometown team in cause-related sports marketing: A cautionary tale for league-wide advertising campaigns
BS Nichols, J Cobbs, D Raska
Sport Marketing Quarterly 25 (4), 212-226, 2016
162016
Comparing rivalry effects across professional sports: National Football League fans exhibit most animosity
J Cobbs, BD Sparks, BD Tyler
Sport Marketing Quarterly 26 (4), 235-246, 2017
152017
Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis
J Cobbs, BD Tyler, JA Jensen, K Chan
Journal of Sport Management 31 (1), 96-110, 2017
152017
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
J Cobbs
Sport Management Review 14 (3), 287-296, 2011
132011
Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events
A Levin, J Cobbs, F Beasley, C Manolis
Sport Marketing Quarterly 22 (4), 193-202, 2013
122013
Facilitating Sponsorship Channels in the Business Model of Motorsports
J Cobbs, M Hylton
Journal of Marketing Channels 19 (3), 173-192, 2012
112012
The moderating effect of identification on return on investment from sponsor brand integration
JA Jensen, P Walsh, J Cobbs
International Journal of Sports Marketing and Sponsorship, 2018
92018
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
J Jensen, J Cobbs, M Groza
Journal of Global Marketing 27 (4), 247-261, 2014
92014
Brand Spillover Effects within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size
J Cobbs, M Groza, G Rich
Marketing Management Journal 25 (2), 107-122, 2015
82015
Is the grass greener? Switching costs and geographic proximity in the high status affiliations of professional baseball
N Agha, J Cobbs
Managerial and Decision Economics 38 (2), 95-108, 2017
62017
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Artikler 1–20