Joe Cobbs
Joe Cobbs
Professor of Sports Business, Northern Kentucky University
Bekræftet mail på nku.edu - Startside
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Rival conceptions of rivalry: Why some competitions mean more than others
BD Tyler, JB Cobbs
European Sport Management Quarterly 15 (2), 227-248, 2015
1082015
Analyzing Return-on-Investment in Sponsorship: Modeling Brand Exposure, Price and ROI in Formula One Racing
JA Jensen, J Cobbs
Journal of Advertising Research 54 (4), 435-447, 2014
89*2014
Managing a sponsored brand: The importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
892012
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
JA Jensen, JB Cobbs, BA Turner
Business Horizons 59 (2), 163-173, 2016
772016
The dynamics of relationship marketing in international sponsorship networks
J Cobbs
Journal of Business & Industrial Marketing 26 (8), 590-601, 2011
662011
All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalry
BD Tyler, J Cobbs
Journal of Sport Management 31 (1), 1-14, 2017
642017
Warning Flags on the Race Track: The Global Markets' Verdict on F1 Sponsorship
J Cobbs, M Groza, S Pruitt
Journal of Advertising Research 52 (1), 74-86, 2012
522012
The effects of second screen use on sponsor brand awareness: A dual coding theory perspective
JA Jensen, P Walsh, J Cobbs, BA Turner
Journal of Consumer Marketing, 2015
422015
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
JA Jensen, L Wakefield, JB Cobbs, BA Turner
Marketing Intelligence & Planning, 2016
372016
Featuring the hometown team in cause-related sports marketing: A cautionary tale for league-wide advertising campaigns
BS Nichols, J Cobbs, D Raska
Sport Marketing Quarterly 25 (4), 212-226, 2016
302016
Comparing rivalry effects across professional sports: National Football League fans exhibit most animosity
J Cobbs, BD Sparks, BD Tyler
Sport Marketing Quarterly 26 (4), 235-246, 2017
292017
Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis
J Cobbs, BD Tyler, JA Jensen, K Chan
Journal of Sport Management 31 (1), 96-110, 2017
262017
What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports.
BD Tyler, CA Morehead, J Cobbs, TD DeSchriver
Sport Marketing Quarterly 26 (4), 204-222, 2017
242017
Facilitating Sponsorship Channels in the Business Model of Motorsports
J Cobbs, M Hylton
Journal of Marketing Channels 19 (3), 173-192, 2012
222012
Brand Spillover Effects within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size
J Cobbs, M Groza, G Rich
Marketing Management Journal 25 (2), 107-122, 2015
212015
The moderating effect of identification on return on investment from sponsor brand integration
JA Jensen, P Walsh, J Cobbs
International Journal of Sports Marketing and Sponsorship 19 (1), 41-57, 2018
152018
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
J Cobbs
Sport Management Review 14 (3), 287-296, 2011
152011
The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing
J Jensen, J Cobbs, M Groza
Journal of Global Marketing 27 (4), 247-261, 2014
112014
Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages During Televised Sporting Events
A Levin, J Cobbs, F Beasley, C Manolis
Sport Marketing Quarterly 22 (4), 193-202, 2013
112013
The genesis of team rivalry in the New World: Sparks to fan animosity in Major League Soccer
J Cobbs, BD Tyler
Soccer & Society 19 (5-6), 798-810, 2018
72018
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