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Masoumeh  Hosseinzadeh Shahri  (ORCID:0000-0003-0945-6664)
Masoumeh Hosseinzadeh Shahri (ORCID:0000-0003-0945-6664)
Alzahra University, Vanak,Tehran, Iran
Verificeret mail på alzahra.ac.ir - Startside
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The Effectiveness of Corporate Branding Strategy in Multi-Business Companies
MH Shari
Australian Journal of Business and Management Research 1 (6), 51-59, 2011
552011
Business model innovation as a turnaround strategy
M Hosseinzadeh Shari, S NM
Journal of Strategy and Management, 2020
262020
The impact of Dynamic Capability and Innovation Capability on Competitive Advantage
M Hosseinzadeh Shari, S Shahini
Journal of Business Administration Researches 10 (19), 123-141, 2018
232018
Effect of Celebrity Endorsement on Consumer’s Perception of Corporate Image, Corporate Credibility and Corporate Loyalty (Case Study: Novin Charm Company)
B Ghotbivayghan, MH Shari, M Ebrahimi
Case Studies in Business and Management 2 (1), 51-67, 2015
182015
A bibliometric analysis of open strategy: a new concept in strategic management
M Hoseinzadeh Shahri, R Khodabandelou, F Moshkdanian
Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2019
92019
Developing demand chain management in insurance industry with cause mapping method
HS Masoumeh, F Mansori
Management Research in Iran 18 (3), 25-45, 2014
7*2014
A Model for assessing and identifying Strategic Capabilities
M Hamidizadeh, M Hosseinzadeh Shahri
IRANIAN JOURNAL OF MANAGEMENT SCIENCES 1 (4), 1-28, 2005
7*2005
Designing and Verifying the Competency Model of the International Marketing Managers
AK Asal Basiji, Mohammad Ali Babaei M’asoomeh Husseinzadeh Shahri
Scientific Journal of Research in Human Resources Management 12 (2), 35-62, 2020
6*2020
Presenting International Marketing Managers Competency Model
AK Asal Basiji, Mohammadali Babaie Zakliki, Masoumeh Hoseinzadeh Shahri
Journal of Management Research in Iran 1 (24), 131-152, 2020
5*2020
The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store)
HS Masoumeh, K Maryam
Journal Business Management 5 (3), 39-56, 2013
52013
The effect of marketing capabilities on sense-making and shaping the creative and timely marketing strategy
HS Masoumeh, V Haidari
Journal of New Marketing Research 5 (1), 107-128, 2014
4*2014
Assessment of the Effectiveness of Electronic Educational Systems
M Hosseinzadeh Shahri, N Zangeneh
Journal of Research in Human Resources Management 5 (1), 173-196, 2013
42013
A Theoretical Framework for Strategic Dimensions of Interaction Strategy and Corporate Identity
MH Shahri
World Journal of Social Sciences 2 (4), 291-302, 2012
42012
The Effects of Experiential Marketing on Customer Experiential Value through Brand Personality
M Hosseinzadeh Shari, Haddadi, Sepideh
Brand Management 3 (4), 41-64, 2017
3*2017
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran)
M Hoseinzade Shahri, M Karami, M Mehrabani
Journal of business management 7 (1), 83-99, 2015
32015
A bibliometric analysis of research on big data and its potential to value creation and capture
S Abdian, M Hosseinzadeh Shahri, A Khadivar
Iranian Journal of Management Studies 16 (1), 1-24, 2023
22023
Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach
N Mahavarpour, M Hosseinzadeh Shahri, MA Babaei Zakilaki, ...
Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2022
22022
The effect of the organizational context parent company on entrapreneurship in SBUs
M Hosseinzadeh Shahri
Journal of Entrepreneurship Development 3 (4), 93-114, 2009
2*2009
Business model innovation: The role of industry evolution and competitive pressure
MH Shahri, SK Rahimi, PM Nazargholi
International Journal of Innovation and Technology Management (IJITM) 20 (07 …, 2023
12023
How entrepreneurial firms learn from competitors: An examination in strategic learning perspective
MH Shahri
Contextual Strategic Entrepreneurship: Perspectives on Regional Contexts …, 2022
12022
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Artikler 1–20