| Stakeholder perceptions of green marketing: the effect of demand and supply integration JF Kirchoff, C Koch, B Satinover Nichols International Journal of Physical Distribution & Logistics Management 41 (7 …, 2011 | 139 | 2011 |
| Effects of consumer embarrassment on shopping basket size and value: A study of the millennial consumer BS Nichols, D Raska, DJ Flint Journal of Consumer Behaviour 14 (1), 41- 56, 2015 | 68 | 2015 |
| The development, validation, and implications of a measure of consumer competitive arousal (CCAr) BS Nichols Journal of Economic Psychology 33 (1), 192-205, 2012 | 66 | 2012 |
| Featuring the Hometown Team in Cause-Related Sports Marketing: A Cautionary Tale for League-Wide Advertising Campaigns N Bridget S., J Cobbs, D Raska Sport Marketing Quarterly, 2016 | 51 | 2016 |
| Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line BS Nichols, H Stolze, JF Kirchoff Journal of Operations Management 65, 536-539, 2019 | 42 | 2019 |
| Sustainable customer experience: Bridging theory and practice P Signori, I Gozzo, DJ Flint, T Milfeld, B Satinover Nichols The synergy of business theory and practice: Advancing the practical …, 2019 | 32 | 2019 |
| Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries BD Tyler, J Cobbs, BS Nichols, V Dalakas Journal of Business Research 124, 708-719, 2021 | 30 | 2021 |
| Consumer preferences for assimilative versus aspirational models in marketing communications: The role of product class, individual difference, and mood state BS Nichols, DW Schumann Journal of Marketing Theory and Practice 20 (4), 359-376, 2012 | 19 | 2012 |
| Rival team effects in cause-related sports marketing BS Nichols, J Cobbs, BD Tyler International Journal of Sports Marketing and Sponsorship 21 (1), 23-45, 2020 | 18 | 2020 |
| When descriptive norm cues fail as persuasion agents in green supermarket advertising D Raska, BS Nichols, D Shaw Journal of Promotion Management 21 (6), 721-738, 2015 | 16 | 2015 |
| Exploring and explaining consumer competition: A mixed-methods approach to understanding the phenomenon BMS Nichols | 16 | 2010 |
| The impact of functional integration on perceived risk and consumer-based brand equity JF Kirchoff, BS Nichols, WJ Rowe Journal of Strategic Marketing 27 (2), 136-150, 2019 | 15 | 2019 |
| Competing while shopping: how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale BS Nichols, DJ Flint Qualitative Market Research: An International Journal 16 (3), 253-275, 2013 | 13 | 2013 |
| 'That item is mine!'Consumer competitiveness and need for control: a study of internet auction bidding BS Nichols, DJ Flint International Journal of Electronic Marketing and Retailing 3 (3), 261-292, 2010 | 13 | 2010 |
| Construction and validation of the in-store privacy preference scale BS Nichols Journal of Retailing and Consumer Services 24, 70-78, 2015 | 11 | 2015 |
| Using subtle reminders of love to foster healthy snack choices D Raska, BS Nichols Journal of Consumer Behaviour 11 (6), 432-442, 2012 | 9 | 2012 |
| When brands behave badly: signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability BS Nichols, JF Kirchoff, I Confente, H Stolze Journal of Product & Brand Management 32 (6), 908-926, 2023 | 8 | 2023 |
| A comparison of sustainability attitudes and intentions across generations and gender: a perspective from US consumers BS Nichols, JW Holt Cuadernos de Gestión 23 (1), 51-62, 2023 | 8 | 2023 |
| Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation A Dang, BS Nichols Journal of Marketing Theory and Practice, 2022 | 8 | 2022 |
| Ethnicity, Race, and Brand Connections B Schumann, D., Davidson, E., Satinover Handbook of Brand Relationships, 212-229, 2009 | 7* | 2009 |
David RaskaProfessor of Marketing, Northern Kentucky UniversityVerificeret mail på nku.edu
