Rosellina Ferraro
Rosellina Ferraro
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
JJ Inman, RS Winer, R Ferraro
Journal of Marketing 73 (5), 19-29, 2009
Verisimilitude or advertising? Brand appearances on prime‐time television
RJ Avery, R Ferraro
Journal of Consumer Affairs 34 (2), 217-244, 2000
Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice
R Ferraro, B Shiv, JR Bettman
Journal of Consumer Research 32 (1), 65-75, 2005
Of chameleons and consumption: The impact of mimicry on choice and preferences
RJ Tanner, R Ferraro, TL Chartrand, JR Bettman, RV Baaren
Journal of Consumer Research 34 (6), 754-766, 2008
The roles of channel-category associations and geodemographics in channel patronage
JJ Inman, V Shankar, R Ferraro
Journal of Marketing 68 (2), 51-71, 2004
The power of strangers: The effect of incidental consumer brand encounters on brand choice
R Ferraro, JR Bettman, TL Chartrand
Journal of Consumer Research 35 (5), 729-741, 2009
Our possessions, our selves: Domains of self-worth and the possession–self link
R Ferraro, JE Escalas, JR Bettman
Journal of Consumer Psychology 21 (2), 169-177, 2011
Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution
R Ferraro, A Kirmani, T Matherly
Journal of Marketing Research 50 (4), 477-488, 2013
Brand appearances on prime-time television
R Ferraro, RJ Avery
Journal of Current Issues & Research in Advertising 22 (2), 1-15, 2000
Contagious effects of customer misbehavior in access-based services
T Schaefers, K Wittkowski, S Benoit, R Ferraro
Journal of Service Research 19 (1), 3-21, 2016
Unintended nutrition consequences: Firm responses to the nutrition labeling and education act
C Moorman, R Ferraro, J Huber
Marketing Science 31 (5), 717-737, 2012
The effect of mobile phone use on prosocial behavior
A Abraham, A Pocheptsova, R Ferraro
Manuscript in preparation, 2012
Signaling identity through brands: The role of perceived authenticity
R Ferraro, A Kirmani, T Matherly
ACR North American Advances, 2010
" You are where you shop": channel associations and the drivers of cross-channel variation in shopping behavior
JJ Inman, V Shankar, R Ferraro
Marketing Science Institute, 2002
12. The effects of incidental brand exposure on consumption
R Ferraro, TL Chartrand, GJ Fitzsimons
Unequal treatment: adoption subsidy support in New York State
RJ Avery, R Ferraro
Adoption Quarterly 1 (2), 59-85, 1997
Traveling with Companions: The Social Customer Journey
R Hamilton, R Ferraro, KL Haws, A Mukhopadhyay
Journal of Marketing, 0022242920908227, 2020
Is identity signaling so great? Limitations and negative consequences
R Ferraro
ACR North American Advances, 2010
Attachment style, psychological security, and consumer response to special possession loss
R Ferraro, J Escalas, JR Bettman
ACR North American Advances, 2007
Are They Who They Claim? Intentionality and Authenticity in Identity Signaling With Brands
R Ferraro, A Kirmani, T Matherly
ACR North American Advances, 2011
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