Robert W Palmatier

Citeret af

	Alle	Siden 2019
Henvisninger	25584	14647
h-index	62	58
i10-indeks	98	90

3500

1750

875

2625

20072008200920102011201220132014201520162017201820192020202120222023202474 200 283 480 638 783 928 1154 1248 1415 1650 1747 2003 2303 2599 3196 3470 1031

Offentlig adgang

Se alle

4 artikler

tilgængelige

ikke tilgængelige

Baseret på krav i forbindelse med finansiering

Medforfattere

Eric FangProfessor of Marketing and James Tower Faculty Fellow, University of IllinoisVerificeret mail på illinois.edu
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerificeret mail på babson.edu
Stephen SamahaUniversity of WashingtonVerificeret mail på u.washington.edu
Irina KozlenkovaUniversity of VirginiaVerificeret mail på virginia.edu
Joshua T. BeckAssociate Professor, University of OregonVerificeret mail på uoregon.edu
Ju-Yeon LeeAssociate Professor of Marketing, Iowa State UniversityVerificeret mail på iastate.edu
Shrihari SridharSenior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal ofVerificeret mail på mays.tamu.edu
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atVerificeret mail på unc.edu
Frank R. KardesProfessor of Marketing, University of CincinnatiVerificeret mail på uc.edu
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerificeret mail på kenan-flagler.unc.edu
Stefan WormBI Norwegian Business SchoolVerificeret mail på bi.no
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerificeret mail på uga.edu
Gary LilienProfessor, Penn StateVerificeret mail på psu.edu

Følg

Robert W Palmatier

University of Washington

Verificeret mail på uw.edu - Startside

Sales and Marketing Strategy Marketing Channels Relationship Marketing Loyalty Programs


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Factors influencing the effectiveness of relationship marketing: A meta-analysis RW Palmatier, RP Dant, D Grewal, KR Evans Journal of marketing 70 (4), 136-153, 2006	4416	2006
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance RW Palmatier, RP Dant, D Grewal Journal of marketing 71 (4), 172-194, 2007	1245	2007
Resource-based theory in marketing IV Kozlenkova, SA Samaha, RW Palmatier Journal of the academy of marketing science 42, 1-21, 2014	1184	2014
The role of customer gratitude in relationship marketing RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes Journal of marketing 73 (5), 1-18, 2009	1115	2009
Effect of service transition strategies on firm value E Fang, RW Palmatier, JBEM Steenkamp Journal of marketing 72 (5), 1-14, 2008	1081	2008
Review articles: Purpose, process, and structure RW Palmatier, MB Houston, J Hulland Journal of the Academy of Marketing Science 46, 1-5, 2018	837	2018
Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty RW Palmatier, LK Scheer, JBEM Steenkamp Journal of marketing research 44 (2), 185-199, 2007	829	2007
Data privacy: Effects on customer and firm performance KD Martin, A Borah, RW Palmatier Journal of marketing 81 (1), 36-58, 2017	725	2017
Interfirm relational drivers of customer value RW Palmatier Journal of marketing 72 (4), 76-89, 2008	660	2008
Influence of customer participation on creating and sharing of new product value E Fang, RW Palmatier, KR Evans Journal of the Academy of Marketing Science 36, 322-336, 2008	627	2008
Relationship marketing RW Palmatier Marketing Science Institute, 2008	591	2008
Building, measuring, and profiting from customer loyalty GF Watson, JT Beck, CM Henderson, RW Palmatier Journal of the academy of marketing science 43, 790-825, 2015	540	2015
Creating effective online customer experiences A Bleier, CM Harmeling, RW Palmatier Journal of marketing 83 (2), 98-119, 2019	511	2019
Supply chain management and retailer performance: emerging trends, issues, and implications for research and practice S Ganesan, M George, S Jap, RW Palmatier, B Weitz Journal of retailing 85 (1), 84-94, 2009	501	2009
Relationship velocity: Toward a theory of relationship dynamics RW Palmatier, MB Houston, RP Dant, D Grewal Journal of Marketing 77 (1), 13-30, 2013	460	2013
Poisoning relationships: Perceived unfairness in channels of distribution SA Samaha, RW Palmatier, RP Dant Journal of marketing 75 (3), 99-117, 2011	446	2011
Review of the theoretical underpinnings of loyalty programs CM Henderson, JT Beck, RW Palmatier Journal of consumer psychology 21 (3), 256-276, 2011	405	2011
Dynamic relationship marketing JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant Journal of marketing 80 (5), 53-75, 2016	392	2016
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes RW Palmatier, LK Scheer, MB Houston, KR Evans, S Gopalakrishna International Journal of Research in Marketing 24 (3), 210-223, 2007	373	2007
The role of culture in international relationship marketing SA Samaha, JT Beck, RW Palmatier Journal of marketing 78 (5), 78-98, 2014	361	2014

Systemet kan ikke foretage handlingen nu. Prøv igen senere.

Artikler 1–20

Henvisninger pr. år

Dublerede henvisninger

Flettede henvisninger

Tilføj medforfattereMedforfattere

Følg

Citeret af

Medforfattere