Leyland Pitt
Leyland Pitt
Dennis F. Culver Chair of Business, and Professor of Marketing, Beedie School of Business, SImon
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TitelCiteret afÅr
Service quality: a measure of information systems effectiveness
LF Pitt, RT Watson, CB Kavan
MIS quarterly, 173-187, 1995
25161995
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
PR Berthon, LF Pitt, K Plangger, D Shapiro
Business horizons 55 (3), 261-271, 2012
12972012
The World Wide Web as an advertising medium
P Berthon, LF Pitt, RT Watson
Journal of advertising research 36 (1), 43-54, 1996
7391996
U-commerce: expanding the universe of marketing
RT Watson, LF Pitt, P Berthon, GM Zinkhan
Journal of the Academy of marketing science 30 (4), 333-347, 2002
6022002
To serve or create? Strategic orientations toward customers and innovation
P Berthon, JM Hulbert, LF Pitt
California management review 42 (1), 37-58, 1999
5681999
Aesthetics and ephemerality: observing and preserving the luxury brand
P Berthon, L Pitt, M Parent, JP Berthon
California management review 52 (1), 45-66, 2009
4912009
When customers get clever: Managerial approaches to dealing with creative consumers
PR Berthon, LF Pitt, I McCarthy, SM Kates
Business horizons 50 (1), 39-47, 2007
4772007
Measuring information systems service quality: lessons from two longitudinal case studies
RT Watson, LF Pitt, CB Kavan
MIS quarterly, 61-79, 1998
4771998
Ad Lib: When Customers Create the Ad
P Berthon, L Pitt, C Campbell
California management review 50 (4), 6-30, 2008
4482008
Measuring information systems service quality: concerns for a complete canvas
LF Pitt, RT Watson, CB Kavan
MIS quarterly, 209-221, 1997
4341997
Market orientation and business performance: some European evidence
L Pitt, A Caruana, PR Berthon
International marketing review, 1996
4341996
Is it all a game? Understanding the principles of gamification
K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt
Business Horizons 58 (4), 411-420, 2015
4052015
Employment branding in the knowledge economy
MT Ewing, LF Pitt, NM De Bussy, P Berthon
International Journal of advertising 21 (1), 3-22, 2002
3972002
Understanding consumer conversations around ads in a Web 2.0 world
C Campbell, LF Pitt, M Parent, PR Berthon
Journal of Advertising 40 (1), 87-102, 2011
3552011
Packaging, marketing, logistics and the environment: are there trade‐offs?
G Prendergast, L Pitt
International Journal of Physical Distribution & Logistics Management, 1996
3181996
The penguin’s window: Corporate brands from an open-source perspective
LF Pitt, RT Watson, P Berthon, D Wynn, G Zinkhan
Journal of the Academy of Marketing Science 34 (2), 115-127, 2006
3072006
Electronic commerce: the strategic perspective
RT Watson, P Berthon, LF Pitt, GM Zinkhan
2932018
Corporate objectives in sports sponsorship
R Abratt, BC Clayton, LF Pitt
International Journal of Advertising 6 (4), 299-312, 1987
2871987
Brand management prognostications
P Berthon, JM Hulbert, LF Pitt
MIT Sloan Management Review 40 (2), 53, 1999
2811999
Unpacking the social media phenomenon: towards a research agenda
JH Kietzmann, BS Silvestre, IP McCarthy, LF Pitt
Journal of public affairs 12 (2), 109-119, 2012
2732012
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Artikler 1–20