| Organizational innovativeness and firm performance: Does sales management matter? MD Groza, LJ Zmich, R Rajabi Industrial marketing management 97, 10-20, 2021 | 37 | 2021 |
| Growing the talent pool: How sponsorship of professional sales programs enhances employer branding MD Groza, LJ Zmich, MP Groza Journal of Marketing Education 44 (1), 72-84, 2022 | 6 | 2022 |
| Abstract thinking and salesperson entrepreneurial orientation: An abstract L Zmich, M Groza, T Schaefers, MD Groza Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 4 | 2018 |
| Customer responses to service providers’ touch: A meta-analysis A Saleh, LJ Zmich, BJ Babin, AA Darrat Journal of Business Research 166, 114113, 2023 | 2 | 2023 |
| # SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption BA Mertz, A Hass, KC Anderson, T Kaskela, LJ Zmich Journal of Consumer Behaviour, 2023 | 2 | 2023 |
| It is All About Me: Antecedents and Consequences of Salesperson Lone Wolf Tendencies D Locander, L Zmich, W Locander Journal of Selling 21 (2), 5-17, 2021 | 2 | 2021 |
| The study of different factors affecting salesperson deviance: An abstract D Amyx, B Alford, LJ Zmich, J Amyx, B Mertz, C Sumlin Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| What happens when social media influencers lie? Authenticity and human brands: An abstract LJ Zmich, B Mertz, C Sumlin, J Moulard Academy of Marketing Science Annual Conference, 525-526, 2020 | 1 | 2020 |
| Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension KC Anderson, LJ Zmich, BA Mertz, A Hass Journal of Macromarketing 44 (1), 224-238, 2024 | | 2024 |
| Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract MM Koskie, BB Beck, LJ Zmich, BA Mertz Academy of Marketing Science Annual Conference, 149-150, 2022 | | 2022 |
| Social Media Influencers and Authenticity: The Effect of Partnership Disclosure and Attachment Strength: An Abstract C Ditt, JG Moulard, K Pounders, LJ Zmich Academy of Marketing Science Annual Conference, 97-98, 2022 | | 2022 |
| What Do Facial Products Have to Do with a Waterfall? The Role of Remoteness, Social Comparison, and Envy in the Purchasing Effectiveness of Sponsored Product Social Media Content LJ Zmich Louisiana Tech University, 2022 | | 2022 |
| Organizational Innovativeness and Firm Performance: Does Sales Management Matter?: An Abstract LJ Zmich, MP Groza, MD Groza Academy of Marketing Science Annual Conference, 487-488, 2020 | | 2020 |
| Doing the Right Thing Right: Goal Commitment, Mystery Monitors, and Sales Force Implications WBL B Mertz, LJ Zmich, C Sumlin Society for Marketing Advances, 227-229, 2020 | | 2020 |
Mark D. GrozaAssociate Professor of Marketing, University of IdahoVerificeret mail på uidaho.edu
