| Fiction and humor in transforming McDonald’s narrative strategies D Boje, M Driver, Y Cai Culture and Organization 11 (3), 195-208, 2005 | 41 | 2005 |
| Mcdonald's: Grotesque Method and Metamorphosis of the Three Spheres: Mcdonald's, Mcdonaldland, and Mcdonaldization D Boje, Y Cai Metamorphosis 3 (1), 17-34, 2004 | 15 | 2004 |
| A brief guide to student projects with industry ME Hillon, Y Cai-Hillon, D Brammer INFORMS Transactions on Education 13 (1), 10-16, 2012 | 12 | 2012 |
| Project-based strategic management education: A client perspective on key challenges M Garrido-Lopez, YC Hillon, W Cagle, E Wright Journal of Small Business Strategy 28 (2), 68-79, 2018 | 10 | 2018 |
| The fifth epoch: Socio-economic approach to sustainable capitalism DM Boje, YC Hillon Markets, Globalization & Development Review 2 (1), 2017 | 9 | 2017 |
| The dialectical development of “storytelling” learning organizations YC Hillon, DM Boje The Learning Organization, 2017 | 8 | 2017 |
| A new scorecard for strategic planning EW Wright, YC Hillon, M Garrido-Lopez, D Fowler Journal of Business Strategy, 2019 | 6 | 2019 |
| Reassessing measures of sustainable firm performance: A consultant's guide to identifying hidden costs in corporate disclosures WL Smith, YC Hillon, Y Liang Business Strategy and the Environment 28 (2), 353-365, 2019 | 6 | 2019 |
| 21st Century University and the Failure of Business Process Reengineering. DM Boje, YC Hillon, TM Mele Organization Development Journal 35 (1), 2017 | 6 | 2017 |
| Strategy as antenarrative complexity Y Cai-Hillon, DM Boje, C Dir Storytelling and the Future of Organizations. An Antenarrative Handbook, 163-175, 2011 | 6 | 2011 |
| Strategic venturing for entrepreneurs: a new application of the socio-economic approach to management A Savall, YC Hillon American Journal of Management 17 (3), 47-63, 2017 | 4 | 2017 |
| A discursive framework for research in management consulting YC Hillon, G Kisiel, ME Hillon Recherches en Sciences de Gestion, 109-124, 2016 | 4 | 2016 |
| Business leadership education: A virtual storytellers exercise M Mendez, Y Cai Hillon, K Al Arkoubi | 4 | 2015 |
| A qualimetric approach to work-life balance YC Hillon, T Domagalski, J Zanglein Tamara: Journal for Critical Organization Inquiry 15 (3-4), 2018 | 2 | 2018 |
| Heroic narratives of intentional non-compliance with PRME YC Hillon Society and Business Review, 2017 | 2 | 2017 |
| Can corporate social responsibility be taught Y Cai-Hillon, M McCord Academy of Business Discipline Journal 3 (2), 1-13, 2011 | 2 | 2011 |
| McDonald's, McDonaldland, and McDonaldization: Humor and the dialogical approach to strategy DM Boje, M Driver, Y Cai Standing Conference for Organizational Symbolism, 2004 | 2 | 2004 |
| Reassessing firm performance measures: Implications in management consulting and research WL Smith, YC Hillon, M Hillon, Y Liang Academy of Management Proceedings 2017 (1), 15625, 2017 | 1 | 2017 |
| Narratives of business process reengineering: The failure of a logical and innovative approach YC Hillon, T Mele Academy of Management Proceedings 2017 (1), 15104, 2017 | 1 | 2017 |
| New insights of strategic venturing through socio-economic approach to management A Savall, Y Cai-Hillon Academy of Management Proceedings 2016 (1), 13053, 2016 | 1 | 2016 |
