Angeline Close Scheinbaum
Angeline Close Scheinbaum
Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University
Bekræftet mail på clemson.edu - Startside
TitelCiteret afÅr
Advertising and Integrated Brand Promotion
T O'Guinn, C Allen, A Close Scheinbaum, R Semenik
Cengage 8, 1-425, 2019
426*2019
Advertising & Integrated Brand Promotion
T O'Guinn, C Allen, R Semenik, AC Scheinbaum
Cengage 7, 1-406, 2015
4262015
Beyond buying: Motivations behind consumers' online shopping cart use
AG Close, M Kukar-Kinney
Journal of Business Research 63 (10), 986-992, 2010
2852010
An IMC approach to event marketing: The effects of sponsorship and experience on customer attitudes
JZ Sneath, RZ Finney, AG Close
Journal of Advertising Research 45 (4), 373-381, 2005
2802005
Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand
AG Close, RZ Finney, RZ Lacey, JZ Sneath
Journal of Advertising Research 46 (4), 420, 2006
2732006
The determinants of consumers’ online shopping cart abandonment
M Kukar-Kinney, AG Close
Journal of the Academy of Marketing Science 38 (2), 240-250, 2010
1952010
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
R Lacey, AG Close, RZ Finney
Journal of Business Research 63 (11), 1222-1228, 2010
1162010
Establishing human brands: determinants of placement success for first faculty positions in marketing
AG Close, JG Moulard, KB Monroe
Journal of the Academy of Marketing Science 39 (6), 922-941, 2011
862011
Market-resistance and Valentine's Day events
AG Close, GM Zinkhan
Journal of Business Research 62 (2), 200-207, 2009
842009
This event is me!: How consumer event-self-congruity leverages sponsorship
AG Close, AS Krishen, MS LaTour
Journal of Advertising Research 49 (3), 271-284, 2009
722009
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M Kukar-Kinney, AC Scheinbaum, T Schaefers
Journal of Business Research 69 (2), 691-699, 2016
702016
Consumer Behavior Knowledge for Effective Sports and Event Marketing
LR Kahle, AG Close
Psychology Press, Taylor & Francis, 2011
682011
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
AC Scheinbaum
Routledge Academic, 2012
632012
The impact of repeat attendance on event sponsorship effects
R Lacey, JZ Sneath, ZR Finney, AG Close
Journal of Marketing Communications 13 (4), 243-255, 2007
582007
It ain't easy being green: Macro, meso, and micro green advertising agendas
AR Fowler III, AG Close
Journal of Advertising 41 (4), 119-132, 2012
542012
Fit matters?: Asymmetrical impact of effectiveness for sponsors and event marketers
AG Close, R Lacey
Sport Marketing Quarterly 22 (2), 78-82, 2013
482013
Chalkboards to cybercourses: The Internet and marketing education
AG Close, A Dixit, NK Malhotra
Marketing Education Review 15 (2), 81-94, 2005
432005
A holiday loved and loathed: A consumer perspective of Valentine's Day
AG Close, G Zinkhan
Advances in Consumer Research 33, 356-365, 2006
382006
Consumer experiences and market resistance: An extension of resistance theories
AG Close, G Zinkhan
Advances in Consumer Research 34, 256-262, 2007
302007
All the same to me: outcomes of aesthetic labor performed by frontline service providers
KR Pounders, BJ Babin, AG Close
Journal of the Academy of Marketing Science 43 (6), 670-693, 2015
292015
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