Angeline Close Scheinbaum
Angeline Close Scheinbaum
Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University
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Citeret af
Citeret af
Advertising and Integrated Brand Promotion
T O'Guinn, C Allen, A Close Scheinbaum, R Semenik
Cengage 8, 1-425, 2019
Advertising & Integrated Brand Promotion
T O'Guinn, C Allen, R Semenik, AC Scheinbaum
Cengage 7, 1-406, 2014
Beyond buying: Motivations behind consumers' online shopping cart use
AG Close, M Kukar-Kinney
Journal of Business Research 63 (10), 986-992, 2010
Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand
AG Close, RZ Finney, RZ Lacey, JZ Sneath
Journal of Advertising Research 46 (4), 420, 2006
An IMC approach to event marketing: The effects of sponsorship and experience on customer attitudes
JZ Sneath, RZ Finney, AG Close
Journal of Advertising Research 45 (4), 373-381, 2005
The determinants of consumers’ online shopping cart abandonment
M Kukar-Kinney, AG Close
Journal of the Academy of Marketing Science 38 (2), 240-250, 2010
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
R Lacey, AG Close, RZ Finney
Journal of Business Research 63 (11), 1222-1228, 2010
Establishing human brands: determinants of placement success for first faculty positions in marketing
AG Close, JG Moulard, KB Monroe
Journal of the Academy of Marketing Science 39 (6), 922-941, 2011
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M Kukar-Kinney, AC Scheinbaum, T Schaefers
Journal of Business Research 69 (2), 691-699, 2016
Market-resistance and Valentine's Day events
AG Close, GM Zinkhan
Journal of Business Research 62 (2), 200-207, 2009
Consumer Behavior Knowledge for Effective Sports and Event Marketing
LR Kahle, AG Close
Psychology Press, Taylor & Francis, 2011
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
AC Scheinbaum
Routledge Academic, 2012
This event is me!: How consumer event-self-congruity leverages sponsorship
AG Close, AS Krishen, MS LaTour
Journal of Advertising Research 49 (3), 271-284, 2009
Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise
SW Wang, AC Scheinbaum
Journal of Advertising Research 58 (1), 16-32, 2018
It ain't easy being green: Macro, meso, and micro green advertising agendas
AR Fowler III, AG Close
Journal of Advertising 41 (4), 119-132, 2012
The impact of repeat attendance on event sponsorship effects
R Lacey, JZ Sneath, ZR Finney, AG Close
Journal of Marketing Communications 13 (4), 243-255, 2007
Fit matters?: Asymmetrical impact of effectiveness for sponsors and event marketers
AG Close, R Lacey
Sport Marketing Quarterly 22 (2), 78-82, 2013
A holiday loved and loathed: A consumer perspective of Valentine's Day
AG Close, G Zinkhan
Advances in Consumer Research 33, 356-365, 2006
Chalkboards to cybercourses: The Internet and marketing education
AG Close, A Dixit, NK Malhotra
Marketing Education Review 15 (2), 81-94, 2005
All the same to me: outcomes of aesthetic labor performed by frontline service providers
KR Pounders, BJ Babin, AG Close
Journal of the Academy of Marketing Science 43 (6), 670-693, 2015
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