Angeline Close Scheinbaum
Angeline Close Scheinbaum
Dan Duncan Professor of Sports Marketing & Associate Professor of Marketing, Clemson University
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Citeret af
Advertising and Integrated Brand Promotion
T O'Guinn, C Allen, A Close Scheinbaum, R Semenik
Cengage 8, 1-425, 2019
Advertising & Integrated Brand Promotion
T O'Guinn, C Allen, R Semenik, AC Scheinbaum
Cengage 7, 1-406, 2015
Beyond buying: Motivations behind consumers' online shopping cart use
AG Close, M Kukar-Kinney
Journal of Business Research 63 (10), 986-992, 2010
An IMC approach to event marketing: The effects of sponsorship and experience on customer attitudes
JZ Sneath, RZ Finney, AG Close
Journal of Advertising Research 45 (4), 373-381, 2005
Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand
AG Close, RZ Finney, RZ Lacey, JZ Sneath
Journal of Advertising Research 46 (4), 420, 2006
The determinants of consumers’ online shopping cart abandonment
M Kukar-Kinney, AG Close
Journal of the Academy of Marketing Science 38 (2), 240-250, 2010
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
R Lacey, AG Close, RZ Finney
Journal of Business Research 63 (11), 1222-1228, 2010
Establishing human brands: determinants of placement success for first faculty positions in marketing
AG Close, JG Moulard, KB Monroe
Journal of the Academy of Marketing Science 39 (6), 922-941, 2011
Market-resistance and Valentine's Day events
AG Close, GM Zinkhan
Journal of Business Research 62 (2), 200-207, 2009
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M Kukar-Kinney, AC Scheinbaum, T Schaefers
Journal of Business Research 69 (2), 691-699, 2016
This event is me!: How consumer event-self-congruity leverages sponsorship
AG Close, AS Krishen, MS LaTour
Journal of Advertising Research 49 (3), 271-284, 2009
Consumer Behavior Knowledge for Effective Sports and Event Marketing
LR Kahle, AG Close
Psychology Press, Taylor & Francis, 2011
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
AC Scheinbaum
Routledge Academic, 2012
It ain't easy being green: Macro, meso, and micro green advertising agendas
AR Fowler III, AG Close
Journal of Advertising 41 (4), 119-132, 2012
The impact of repeat attendance on event sponsorship effects
R Lacey, JZ Sneath, ZR Finney, AG Close
Journal of Marketing Communications 13 (4), 243-255, 2007
Fit matters?: Asymmetrical impact of effectiveness for sponsors and event marketers
AG Close, R Lacey
Sport Marketing Quarterly 22 (2), 78-82, 2013
Chalkboards to cybercourses: The Internet and marketing education
AG Close, A Dixit, NK Malhotra
Marketing Education Review 15 (2), 81-94, 2005
A holiday loved and loathed: A consumer perspective of Valentine's Day
AG Close, G Zinkhan
Advances in Consumer Research 33, 356-365, 2006
Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise
SW Wang, AC Scheinbaum
Journal of Advertising Research 58 (1), 16-32, 2018
All the same to me: outcomes of aesthetic labor performed by frontline service providers
KR Pounders, BJ Babin, AG Close
Journal of the Academy of Marketing Science 43 (6), 670-693, 2015
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