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Shoshana Segal
PhD Candidate,
New York University
Stern School of Business
Verified email at stern.nyu.edu
consumer behavior
risk & uncertainty
consumer wellbeing
prosocial behavior
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Taking the High Ground: Moral Standards in Consumer Judgment and Behavior
E Prinsloo, J Nam, L Keenan, S Segal, Y Zwebner, A Barasch, C Zallot, ...
ACR North American Advances
, 2021
2021
Alleviating Risk Aversion to Uncertain Impact Donations
S Segal, J Lewis
ACR North American Advances
, 2021
2021
Influencer Effectiveness: Contexts and Boundaries
J Joseph Watson, L Grewal, S Segal
ACR North American Advances
, 2020
2020
I’M Not Too Generous: the Implications of a Novel Moderator of the Better-Than-Average Effect
S Segal, Y Zwebner, A Barasch
ACR North American Advances
, 2020
2020
Harnessing Moral Wiggle Room: Consumers Seek Real World Ambiguity to Feel Prosocial yet Avoid Personal Responsibility
S Segal, G Menon
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