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Ruoou Li
Ruoou Li
University of North Texas
Verificeret mail på unt.edu - Startside
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Pay me with Venmo: Effect of service providers’ decisions to adopt P2P payment methods on consumer evaluations
L Huang, AP Ghosh, R Li, EC Ince
Journal of the Association for Consumer Research 5 (3), 271-281, 2020
142020
Mysterious consumption: Preference for horizontal (vs. vertical) uncertainty and the role of surprise
EC Buechel, R Li
Journal of Consumer Research 49 (6), 987-1013, 2023
82023
When and Why Targeted Products for Underserved Consumers Backfire fi
R Li
2022
Virtual Reality Promotes Patience
R Li, RA Siddiqui, A Monga
ACR North American Advances, 2021
2021
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Artikler 1–4