Thomas Otter
Thomas Otter
Professor of Marketing, Goethe University, Frankfurt
Verified email at - Homepage
Cited by
Cited by
Which hotel attributes matter? A review of previous and a framework for future research
S Dolnicar, T Otter
Heterogeneity distributions of willingness-to-pay in choice models
G Sonnier, A Ainslie, T Otter
Quantitative Marketing and Economics 5, 313-331, 2007
Choice models in marketing: Economic assumptions, challenges and trends
SR Chandukala, J Kim, T Otter, PE Rossi, GM Allenby
Foundations and Trends® in Marketing 2 (2), 97-184, 2008
Adjusting choice models to better predict market behavior
G Allenby, G Fennell, J Huber, T Eagle, T Gilbride, D Horsky, J Kim, ...
Marketing Letters 16, 197-208, 2005
Bayesian analysis of the heterogeneity model
S Frühwirth-Schnatter, R Tüchler, T Otter
Journal of Business & Economic Statistics 22 (1), 2-15, 2004
The influence of country of origin and brand product evaluation and the implications therof for location decisions
G Schweiger, T Otter, A Strebinger
University of Economics and Business Administration, Department of …, 1997
Estimating network effects in two-sided markets
O Hinz, T Otter, B Skiera
Journal of Management Information Systems 37 (1), 12-38, 2020
An integrated model of discrete choice and response time
T Otter, GM Allenby, T Van Zandt
Journal of Marketing Research 45 (5), 593-607, 2008
Sequential sampling models of choice: Some recent advances
T Otter, J Johnson, J Rieskamp, GM Allenby, JD Brazell, A Diederich, ...
Marketing letters 19, 255-267, 2008
Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models
T Otter, R Tüchler, S Frühwirth-Schnatter
International Journal of Research in Marketing 21 (3), 285-297, 2004
Investigating endogeneity bias in marketing
Q Liu, T Otter, GM Allenby
Marketing Science 26 (5), 642-650, 2007
A probit model with structured covariance for similarity effects and source of volume calculations
JP Dotson, JR Howell, JD Brazell, T Otter, PJ Lenk, S MacEachern, ...
Journal of Marketing Research 55 (1), 35-47, 2018
Zur Realitätsnähe der Conjointanalyse: der Effekt von Präsentationsformat, Involvement und Hemisphärizität auf die subjektive Beurteilung der Aufgabe durch die …
A Strebinger, S Hoffmann, G Schweiger, T Otter
Marketing: Zeitschrift für Forschung und Praxis, 55-74, 2000
The dimensionality of customer satisfaction survey responses and implications for driver analysis
J Büschken, T Otter, GM Allenby
Marketing Science 32 (4), 533-553, 2013
Conjointanalyse zur Messung und Erklärung von Markenwert
T Otter
WU Vienna University of Economics and Business, 2001
Advancing non-compensatory choice models in marketing
A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ...
Customer Needs and Solutions 5, 82-92, 2018
Causal inference using mediation analysis or instrumental variables–Full mediation in the absence of conditional independence
T Otter, MJ Pachali, S Mayer, JR Landwehr
Marketing: ZFP–Journal of Research and Management 40 (2), 41-57, 2018
Successive sample selection and its relevance for management decisions
S Wachtel, T Otter
Marketing Science 32 (1), 170-185, 2013
Testing models of strategic behavior characterized by conditional likelihoods
T Otter, TJ Gilbride, GM Allenby
Marketing Science 30 (4), 686-701, 2011
Wie die Markenpersönlichkeit Nutzen schafft: Der Mechanismus der Selbstkongruenz
A Strebinger, T Otter, G Schweiger
Ein Modellvorschlag. Arbeitspapier der Abteilung für Werbewissenschaft und …, 1998
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