| Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response MC Campbell, GS Mohr, PWJ Verlegh Journal of Consumer Psychology 23 (4), 483-495, 2013 | 317 | 2013 |
| The effect of marketer-suggested serving size on consumer responses: the unintended consequences of consumer attention to calorie information GS Mohr, DR Lichtenstein, C Janiszewski Journal of Marketing 76 (1), 59-75, 2012 | 163 | 2012 |
| Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behavior MC Campbell, GS Mohr Journal of Consumer Research 38 (3), 431-444, 2011 | 119 | 2011 |
| A sense of things to come: Future research directions in sensory marketing RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory Marketing, 361-376, 2011 | 81 | 2011 |
| The crunch effect: Food sound salience as a consumption monitoring cue RS Elder, GS Mohr Food quality and Preference 51, 39-46, 2016 | 40 | 2016 |
| Ironic consumption C Warren, GS Mohr Journal of Consumer Research 46 (2), 246-266, 2019 | 36 | 2019 |
| Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice PJ Lundeberg, DJ Graham, GS Mohr Appetite 125, 548-556, 2018 | 36 | 2018 |
| When zero is greater than one: Consumer misinterpretations of nutrition labels. DJ Graham, GS Mohr Health Psychology 33 (12), 1579, 2014 | 23 | 2014 |
| Guilty displeasures: How imagined guilt dampens consumer enjoyment RS Elder, GS Mohr Appetite 150, 104641, 2020 | 13 | 2020 |
| Effects of product placement and sponsorship disclosure: A flexible correction approach MC Campbell, GS Mohr, PWJ Verlegh International Conference on Research in Advertising, Lisbon, Portugal, 2007 | 13 | 2007 |
| Examining effects of product placement and sponsorship disclosure: a flexible correction approach MC Campbell, GS Mohr, P Verlegh 34th La Londe International Research Conference in Marketing, 2007 | 10 | 2007 |
| Examining parent preferences for the use of behavioral economic strategies on children’s menus in restaurants MJ Ferrante, GS Slejko, SL Johnson, J Miller, LL Bellows Journal of the Academy of Nutrition and Dietetics 121 (8), 1515-1527. e2, 2021 | 8 | 2021 |
| Seeing is eating: how an overweight prime influences consumer behavior MC Campbell, GS Mohr Working Paper, Leeds School of Business, University of Colorado, 2008 | 7 | 2008 |
| Effects of Priming on Instrumental Behaviors MC Campbell, GS Mohr ACR North American Advances, 2010 | | 2010 |
| When are decisions difficult? Goal conflict and compromise in negatively correlated choice environments GS Mohr University of Colorado at Boulder, 2009 | | 2009 |
