Francesca Sotgiu

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Kristine DE VALCKProfessor of Marketing, HEC ParisVerified email at hec.fr
Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamVerified email at vu.nl
Iina IkonenAssistant Professor of Marketing, University of GroningenVerified email at rug.nl
Aylin AydinliVrije Universiteit AmsterdamVerified email at vu.nl
Stefan F. BernritterAssociate Professor of Marketing, King's Business School, King's College LondonVerified email at kcl.ac.uk
Sebastian TillmannsDepartment of Management, Technology, and Economics, ETH ZürichVerified email at ethz.ch
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerified email at reutlingen-university.de
Murali MantralaUniversity of MissouriVerified email at missouri.edu
Manfred KrafftProfessor of MarketingVerified email at uni-muenster.de
Paul KetelaarAssistant professor, Radboud University Nijmegen, the NetherlandsVerified email at ru.nl
Georgia LiadeliVrije Universiteit AmsterdamVerified email at vu.nl
katrijn gielensuniversity of north carolinaVerified email at kenan-flagler.unc.edu
Verena Gruberemlyon business schoolVerified email at em-lyon.com
Stefan WormBI Norwegian Business SchoolVerified email at bi.no

Francesca Sotgiu

Vrije Universiteit Amsterdam, School of Business and Economics

Verified email at vu.nl - Homepage

Marketing


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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors A Babić Rosario, F Sotgiu, K de Valck, THA Bijmolt Journal of Marketing Research, 296-318, 2016	1300	2016
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation A Babić Rosario, K De Valck, F Sotgiu Journal of the Academy of Marketing Science 48 (3), 422-448, 2020	429	2020
Consumer Effects of Front-of-Package Nutrition Labeling: An Interdisciplinary Meta-Analysis I Ikonen, F Sotgiu, A Aydinli, P Verlegh Journal of the Academy of Marketing Science, 2020	350	2020
The evolution of marketing channel research domains and methodologies: an integrative review and future directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of retailing 91 (4), 569-585, 2015	155	2015
Behaviorally targeted location-based mobile marketing SF Bernritter, PE Ketelaar, F Sotgiu Journal of the academy of marketing science 49 (4), 677-702, 2021	56	2021
A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales G Liadeli, F Sotgiu, PWJ Verlegh Journal of Marketing 87, 406–427, 2023	42	2023
Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War F Sotgiu, K Gielens Journal of Marketing Research, 784-800, 2015	40	2015
Exploiting the opportunities of Internet and multi‐channel pricing: an exploratory research F Sotgiu, F Ancarani Journal of Product & Brand Management 13 (2), 125-136, 2004	29	2004
“Don’t Worry, We Are Here for You”: Brands as external source of control during the Covid-19 pandemic PWJ Verlegh, SF Bernritter, V Gruber, N Schartman, F Sotgiu Journal of Advertising 50 (3), 262-270, 2021	28	2021
The drivers of e-tailers' price levels F Sotgiu, F Ancarani The International Review of Retail, Distribution and Consumer Research 15 (1 …, 2005	26	2005
Not All Promotions are Made Equal: From the effects of a price war to cross-chain cannibalization F Sotgiu	9	2010
À LA POURSUITE DES DÉTERMINANTS DU PRIX DANS LE COMMERCE ÉLECTRONIQUE. F Sotgiu, F Ancarani Revue Française du Marketing, 2005	3	2005
The Drivers of E-tailers’ Price Levels FGU Ancarani, F Sotgiu International Review of Retail, Distribution & Consumer Research 15, 75-89, 2005	3	2005
Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing Y Zhang, I Ikonen, J Eelen, F Sotgiu Academy of Marketing Science Annual Conference, 2023		2023
What food labels can and cannot achieve: A meta-analysis of the impact of front of pack labels I Ikonen, A Aydinli, F Sotgiu, P Verlegh BI-JAMS Thought Leaders' Conference, 2018		2018
Price-promotion effectiveness during a price war F Sotgiu 2009 Marketing Dynamics Conference, NC, 2009		2009
A la pursuite des determinants du prix dans le commerce electronique FGU Ancarani, F Sotgiu REVUE FRANÇAISE DU MARKETING 3, 119-131, 2005		2005
Alla ricerca delle determinanti dei livelli di prezzo online F Ancarani, F Sotgiu Micro & Macro Marketing 13 (2), 359-374, 2004		2004
WEB APPENDIX G Liadeli, F Sotgiu, PWJ Verlegh

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