| Customer orientation structure for internet-based business-to-business platform firms A Chakravarty, A Kumar, R Grewal Journal of Marketing 78 (5), 1-23, 2014 | 181 | 2014 |
| Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains JB Heide, A Kumar, KH Wathne Strategic Management Journal 35 (8), 1164-1185, 2014 | 153 | 2014 |
| Performance implications of mismatched governance regimes across external and internal relationships A Kumar, JB Heide, KH Wathne Journal of Marketing 75 (2), 1-17, 2011 | 132 | 2011 |
| Marketing channels in foreign markets: control mechanisms and the moderating role of multinational corporation headquarters–subsidiary relationship R Grewal, A Kumar, G Mallapragada, A Saini Journal of Marketing Research 50 (3), 378-398, 2013 | 83 | 2013 |
| Within-seller and buyer–seller network structures and key account profitability A Gupta, A Kumar, R Grewal, GL Lilien Journal of Marketing 83 (1), 108-132, 2019 | 63 | 2019 |
| Relationship governance dynamics: The roles of partner selection efforts and mutual investments KH Wathne, JB Heide, EA Mooi, A Kumar Journal of Marketing Research 55 (5), 704-721, 2018 | 58 | 2018 |
| Marketing channel management by multinational corporations in foreign markets R Grewal, A Saini, A Kumar, FR Dwyer, R Dahlstrom Journal of Marketing 82 (4), 49-69, 2018 | 25 | 2018 |
| Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets A Kumar, H Shi, J Skiba, A Saini, Z Lu Journal of Marketing Research 60 (6), 1197-1220, 2023 | 2 | 2023 |
