| Branding a B2B service: does a brand differentiate a logistics service provider? DF Davis, SL Golicic, AJ Marquardt Industrial marketing management 37 (2), 218-227, 2008 | 423 | 2008 |
| Measuring brand equity for logistics services DF Davis, SL Golicic, A Marquardt The International Journal of Logistics Management 20 (2), 201-212, 2009 | 217 | 2009 |
| B2B services branding in the logistics services industry AJ Marquardt, SL Golicic, DF Davis Journal of Services Marketing 25 (1), 47-57, 2011 | 106 | 2011 |
| Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based AJ Marquardt Industrial Marketing Management 42 (8), 1386-1397, 2013 | 87 | 2013 |
| An Empirical Examination of University Intercollegiate Athletic Expenditures JL Stinson, AJ Marquardt, J Chandley Sports Marketing Quarterly 21 (2), 104-114, 2012 | 35 | 2012 |
| Values, brands, and image WS Kim, DM Boush, A Marquardt, LR Kahle Creating images and the psychology of marketing communication, 315-326, 2006 | 23 | 2006 |
| About time in marketing: an assessment of the study of time and conceptual framework JR Carlson, WT Ross, RA Coulter, AJ Marquardt AMS Review 9, 136-154, 2019 | 21 | 2019 |
| LOV measures: Using the list of values to measure symbolic brand equity (an abstract) AJ Marquardt, LR Kahle, DP O’Connell, J Godek Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 9 | 2017 |
| Managing business-to-business service brands DF Davis, SL Golicic, A Marquardt Business-to-Business Brand Management: Theory, Research and Executivecase …, 2009 | 5 | 2009 |
| The Current State of Logistics Services Branding AJ Marquardt, SL Golicic, DF Davis Assessing the Different Roles of Marketing Theory and Practice in the Jaws …, 2014 | 2 | 2014 |
| Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time AJ Marquardt, JR Carlson, WT Ross, R Coulter Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
| Values Shopping: Empirically Examining the Influence of Brand Values on Consumer Brand Attitues AJ Marquardt, LR Kahle, J Godek Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
| University Branding: The Contribution of Intercollegiate Athletics A Marquardt, JL Stinson, J Chandley The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | | 2014 |
| Relational Resources as a Builder of B2B Service Brand Equity A Marquardt The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | | 2014 |
| Mirror-Mirror: How Can We Better Understand Our Consumption Behavior? Reflective Thinking, Writing and Imagery as Tools to Better Understand Abstract Marketing Concepts KM Marriott, AJ Marquardt Developments in Business Simulation and Experiential Learning: Proceedings …, 2013 | | 2013 |
| Buyer-seller relationship quality and brand equity in the Thoroughbred consignment industry AJ Marquardt University of Oregon, 2007 | | 2007 |
| Values Shopping by Fans: Brand Values and Consumer Brand Attitudes AJ Marquardt, LR Kahle, J Godek DEVELOPMENTS IN MARKETING SCIENCE 30, 108, 2007 | | 2007 |
| The Current State of Logistics Service Branding A Marquardt, SL Golicic, DF Davis DEVELOPMENTS IN MARKETING SCIENCE 27, 106-106, 2004 | | 2004 |
