Judith Lynne Zaichkowsky
Judith Lynne Zaichkowsky
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Measuring the involvement construct
JL Zaichkowsky
Journal of consumer research 12 (3), 341-352, 1985
91081985
The personal involvement inventory: Reduction, revision, and application to advertising
JL Zaichkowsky
Journal of advertising 23 (4), 59-70, 1994
24001994
Conceptualizing involvement
JL Zaichkowsky
Journal of advertising 15 (2), 4-34, 1986
13421986
Do counterfeits devalue the ownership of luxury brands?
A Nia, JL Zaichkowsky
Journal of product & brand management, 2000
10052000
Consumer behavior: Buying, having, and being
MR Solomon, K White, DW Dahl, JL Zaichkowsky, R Polegato
Pearson, 2017
5902017
Aesthetic package design: A behavioral, neural, and psychological investigation
M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber
Journal of consumer psychology 20 (4), 431-441, 2010
4772010
Brand imitation: do the Chinese have different views?
KKY Lai, JL Zaichkowsky
Asia pacific journal of management 16 (2), 179-192, 1999
3161999
The emotional affect of product involvement
JL Zaichkowsky
ACR North American Advances, 1987
2751987
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
M Reimann, R Castaño, J Zaichkowsky, A Bechara
Journal of Consumer Psychology 22 (1), 128-142, 2012
2522012
Brand imitation and its effects on innovation, competition, and brand equity
R Wilke, JL Zaichkowsky
Business Horizons 42 (6), 9-9, 1999
2311999
Familiarity: product use, involvement or expertise?
JL Zaichkowsky
ACR North American Advances, 1985
2191985
Functional magnetic resonance imaging in consumer research: A review and application
M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky
Psychology & Marketing 28 (6), 608-637, 2011
1682011
Consumer behavior: Buying, having, and being (Vol. 10)
MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato
Engelwood Cliffs: Prentice Hall, 2014
1592014
Attitudes and trading behavior of stock market investors: A segmentation approach
R Wood, JL Zaichkowsky
The Journal of Behavioral Finance 5 (3), 170-179, 2004
1582004
Involvement and the price cue
JL Zaichkowsky
ACR North American Advances, 1988
1441988
A global look at consumer involvement and use of products
JL Zaichkowsky, JH Sood
International Marketing Review, 1989
1421989
Strategies for distinctive brands
JL Zaichkowsky
Journal of Brand Management 17 (8), 548-560, 2010
1162010
Cultural approaches to negotiations: understanding the Japanese
BM Hawrysh, JL Zaichkowsky
International Marketing Review, 1990
1131990
The psychology behind trademark infringement and counterfeiting
JL Zaichkowsky
Psychology Press, 2020
1042020
Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues
JL Zaichkowsky
Greenwood, 1995
961995
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Artikler 1–20