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Andreea I. Bujac
Andreea I. Bujac
Assistant Professor of International Marketing, Aalborg University
Verified email at business.aau.dk - Homepage
Title
Cited by
Cited by
Year
Two decades of global mindset research: Approaches and issues
AI Bujac, J Kuada
Global Mindsets, 8-34, 2016
42016
Relationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania
A Bujac, J Kuada, L Lawson
Journal of Euromarketing 23 (1&2), 85-110, 2014
4*2014
Understanding Consumer Buying Behavior in Africa
J Kuada, AI Bujac
Marketing Management in Africa, 207-223, 2018
32018
Country of origin effect on brand perception : A systematic review of the literature from the last two decades (1993-2013)
AI Bujac
Perspectives on International Business: Theories and Practice., 221-277, 2016
3*2016
Country-of-origin Effect and Consumer Brand Perception: A Developed and Emerging Market Perspective
A Iacob
Aalborg Universitetsforlag.(Ph. d.-serien for Det Samfundsvidenskabelige …, 2014
32014
Country-of-origin Effect and Consumer Brand Perception: A Developed and Emerging Market Perspective
A Iacob
Aalborg Universitetsforlag.(Ph. d.-serien for Det Samfundsvidenskabelige …, 2014
32014
Marketing solar energy in ghana: A relational perspective
J Kuada, E Mensah, AI Bujac, JS Bentzen
Exploring the Dynamics of Consumerism in Developing Nations, 301-320, 2019
12019
Country-of-Origin Effect and Consumer Ethnocentrism: The Brand Perception of Romanian Consumers of a Danish Beer Brand
AI Bujac, LG Lawson
Exploring the Dynamics of Consumerism in Developing Nations, 53-75, 2019
12019
Country of origin effects on consumer brand perception of familiar vs. unfamiliar brands of technological complex products in a developed market setting.
A Bujac, J Sørensen
Perspectives on International Business: Theories and Practice., 277-301, 2016
1*2016
The Emerald Handbook of Authentic Leadership
R Turcan, J Reilly, KM Jørgensen, Y Taran, A Bujac
Emerald Group Publishing, 2023
2023
The impact of international networking and co-marketing alliances on export performance: a global perspective
A Bujac, T Schøtt
International Journal of Export Marketing 4 (1), 72-88, 2021
2021
PBL Inter-Disciplinary and Inter-Institutional Project
A Bujac, R Turcan
2019
ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS
AI Bujac, JE Kuada, MB Thomsen
European Journal of Marketing, 2019
2019
THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER ETHNOCENTRISM AND BRAND PERCEPTION IN ROMANIA
AI Bujac
Journal of Consumer Marketing, 2019
2019
Country-of-origin effect and industrial buyer behavior: A systematic literature review
AI Bujac, P Servais
Journal of Business and Industrial Marketing, 2018
2018
Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies
AI Bujac
7th Aalborg Conference on International Business: The Rise of New Approaches …, 2018
2018
FDI-Economic Growth Nexus: A Literature review
AI Bujac, EC Cretu
2017
Online Consumer Ethnocentrism of Danish Consumers
AI Bujac
2017
Country-of-origin effect and consumer brand perception
A Bujac
2014
Country-of-origin effect and consumer brand perception : A developed and emerging market perspective
A Bujac
Aalborg University, 2014
2014
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