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Arief Ernst Hühn
Arief Ernst Hühn
FreedomLab
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År
Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice
PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ...
International Journal of Advertising 36 (2), 356-367, 2017
522017
Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value
AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ...
Computers in Human Behavior 73, 659-668, 2017
452017
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
362018
Investigating the effects of location-based advertising in the supermarket: does goal congruence trump location congruence?
J van't Riet, AE Hühn, P Ketelaar, VJ Khan, R Konig, E Rozendaal, ...
Journal of Interactive Advertising 16 (1), 31-43, 2016
352016
On the use of virtual environments for the evaluation of location-based applications
AE Hühn, VJ Khan, A Lucero, P Ketelaar
Proceedings of the SIGCHI conference on human factors in computing systems …, 2012
232012
Mobile equals location equals effect-The effect of location of perceived intrusiveness of mobile ads
AE Hühn, V Khan, M Gisbergen, K Nuijten, P Ketelaar
Proceedings of ESOMAR. Amsterdam: WARC, 2011
5*2011
Ad intrusiveness of location-based advertising–A virtual reconstruction
AE Hühn, P Ketelaar, VJ Khan, A Lucero, M Gisbergen, H Bouwknegt
Advances in advertising research (vol. III), 191-207, 2012
42012
Ik lokaliseer, ik adverteer en ik boek effect?: Een studie naar de Perceived Ad Intrusiveness van Location Based Advertising in een virtuele supermarkt
AE Hühn, P Ketelaar, VJ Khan, K Nuijten, M van Gisbergen
Tijdschrift voor Communicatiewetenschap 39 (4), 2011
32011
I localize, I advertise and I create effect? A study on the Perceived Ad Intrusiveness of Location Based Advertising within a virtual supermarket
AE Huhn, P Ketelaar, VJ Khan, K Nuijten, M van Gisbergen
Tijdschrift Voor Communicatiewetenschap 39 (4), 21-+, 2011
22011
The effect of location on perceived intrusiveness of mobile advertisements
AE Hühn, VJ Khan, K Nuijten, M van Gisbergen, A Lucero, P Ketelaar
ICORIA 2011, 2011
12011
Location-based ads and exposure to health and risk messages
J van't Riet, J Spook, PE Ketelaar, A Hühn
Oxford Research Encyclopedia of Communication, 2017
2017
Location-based advertising in context: the effects of location-congruency, goal relevance & medium type
AE Hühn
Technische Universiteit Eindhoven, 2016
2016
Message design matters: the effectiveness of location congruency and openness in smartphone ads
P Ketelaar, L Janssen, MS Van Gisbergen, AE Hühn, J van Woudenberg, ...
Communicating With Power. The 66th Annual Conference of the International …, 2016
2016
Disentangling location based mobile advertising: the effects of location congruence and type of the medium on consumers' ad-recall and buying behaviour
S Bernritter, P Ketelaar, TJ van Woudenberg, J Vantriet, A Huhn, ...
Conference papers: International Communication Association: annual meeting 2015, 2015
2015
Exploring the use of hybrid simulations for studying the user experience of mobile location-based advertising applications
AE Hühn, JV Khan
Pervasive 2012, 10th International Conference on Pervasive Computing, 19-06-2012, 2012
2012
The effect of location on perceived intrusiveness of mobile ads
AE Hühn, JV Khan, P Ketelaar, K Nuijten, M van Gisbergen
2011
Mobile= location= effect. The effect of location of perceived intrusiveness of mobile ads
MS Van Gisbergen, VJ Khan, PE Ketelaar, AE Huhn
2011
The effect of location on perceived intrusiveness of mobile ads
JV Khan, AE Hühn, P Ketelaar, CM Nuijten, MS Van Gisbergen, A Lucero
Etmaal voor de Communicatiewetenschap, 2011
2011
Onderzoek Location Based Marketing: Mobile= location= effect
MS van Gisbergen, AE Huhn, VJ Khan, PE Ketelaar
2011
vjkhan. com
AE Hühn, VJ Khan, A Lucero, P Ketelaar
BMC Public Health 11, 589, 2011
2011
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