| Exploring social media adoption in small to medium-sized enterprises in Ireland M Durkin, P McGowan, N McKeown Journal of Small Business and Enterprise Development 20 (4), 716-734, 2013 | 373 | 2013 |
| The effects of organisational change on employee psychological attachment An exploratory study H Bennett, M Durkin Journal of managerial psychology 15 (2), 126-146, 2000 | 281 | 2000 |
| A conceptualization of the determinants of small business website adoption: Setting the research agenda G Simmons, GA Armstrong, MG Durkin International Small Business Journal 26 (3), 351-389, 2008 | 244 | 2008 |
| Relationship marketing in the banking sector: the impact of new technologies MG Durkin, B Howcroft Marketing Intelligence & Planning 21 (1), 61-71, 2003 | 211 | 2003 |
| The influence of social and human capital in developing young women as entrepreneurial business leaders P McGowan, S Cooper, M Durkin, C O'kane Journal of Small Business Management 53 (3), 645-661, 2015 | 198 | 2015 |
| In search of the Internet‐banking customer: Exploring the use of decision styles M Durkin International Journal of Bank Marketing 22 (7), 484-503, 2004 | 179 | 2004 |
| Employee commitment in retail banking: identifying and exploring hidden dangers M Durkin, H Bennett International Journal of bank marketing 17 (3), 124-137, 1999 | 167 | 1999 |
| Key influencers and inhibitors on adoption of the Internet for banking M Durkin, D Jennings, G Mulholland, S Worthington Journal of Retailing and Consumer Services 15 (5), 348-357, 2008 | 144 | 2008 |
| Emotional connections in higher education marketing M Durkin, S McKenna, D Cummins International Journal of Educational Management 26 (2), 153-161, 2012 | 126 | 2012 |
| Developing competencies in the entrepreneurial small firm for use of the Internet in the management of customer relationships P McGowan, MG Durkin, L Allen, C Dougan, S Nixon Journal of European Industrial Training 25 (2/3/4), 126-136, 2001 | 111 | 2001 |
| Banker-customer interactions in financial services B Howcroft, P Hewer, M Durkin Journal of Marketing Management 19 (9-10), 1001-1020, 2003 | 109 | 2003 |
| An exploration of small business website optimization: enablers, influencers and an assessment approach G Simmons, GA Armstrong, MG Durkin International Small Business Journal 29 (5), 534-561, 2011 | 105 | 2011 |
| The implications of the internet on the advertising agency-client relationship M Durkin, MA Lawlor Service Industries Journal 21 (2), 175-190, 2001 | 99 | 2001 |
| Reflections on bank–customer interactions in the new millennium B Howcroft, M Durkin Journal of Financial Services Marketing 5, 9-20, 2000 | 89 | 2000 |
| Toward an understanding of Internet adoption at the marketing/entrepreneurship interface P McGowan, MG Durkin Journal of Marketing Management 18 (3-4), 361-377, 2002 | 88 | 2002 |
| Exploring efforts to engender on‐line trust P Durkan, M Durkin, J Gillen International Journal of Entrepreneurial Behavior & Research 9 (3), 93-110, 2003 | 85 | 2003 |
| Determinants of internet adoption by SME agri‐food companies GJ Simmons, MG Durkin, P McGowan, GA Armstrong Journal of small business and enterprise development 14 (4), 620-640, 2007 | 77 | 2007 |
| Using behavioural and motivational thinking in food segmentation LE Hollywood, GA Armstrong, MG Durkin International Journal of Retail & Distribution Management 35 (9), 691-702, 2007 | 73 | 2007 |
| Relationship intermediaries: business advisers in the small firm‐bank relationship P Butler, M Durkin International Journal of Bank Marketing 16 (1), 32-38, 1998 | 69 | 1998 |
| Retail bank customer preferences: Personal and remote interactions M Durkin, D McCartan‐Quinn, A O’Donnell, B Howcroft International Journal of Retail & Distribution Management 31 (4), 177-189, 2003 | 66 | 2003 |
