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Greg Allenby
Greg Allenby
Professor of Marketing, Ohio State University
Verified email at osu.edu - Homepage
Title
Cited by
Cited by
Year
Bayesian statistics and marketing
PE Rossi, GM Allenby
Marketing Science 22 (3), 304-328, 2003
23252003
Marketing models of consumer heterogeneity
GM Allenby, PE Rossi
Journal of econometrics 89 (1-2), 57-78, 1998
11461998
The value of purchase history data in target marketing
PE Rossi, RE McCulloch, GM Allenby
Marketing Science 15 (4), 321-340, 1996
10141996
A choice model with conjunctive, disjunctive, and compensatory screening rules
TJ Gilbride, GM Allenby
Marketing Science 23 (3), 391-406, 2004
6202004
Modeling consumer demand for variety
J Kim, GM Allenby, PE Rossi
Marketing Science 21 (3), 229-250, 2002
5742002
Quality perceptions and asymmetric switching between brands
GM Allenby, PE Rossi
Marketing science 10 (3), 185-204, 1991
4711991
Using extremes to design products and segment markets
GM Allenby, JL Ginter
Journal of marketing research 32 (4), 392-403, 1995
4651995
On the heterogeneity of demand
GM Allenby, N Arora, JL Ginter
Journal of Marketing Research 35 (3), 384-389, 1998
4241998
Modeling interdependent consumer preferences
S Yang, GM Allenby
Journal of Marketing Research 40 (3), 282-294, 2003
4072003
Sentence-based text analysis for customer reviews
J Büschken, GM Allenby
Marketing Science 35 (6), 953-975, 2016
3712016
Incorporating prior knowledge into the analysis of conjoint studies
GM Allenby, N Arora, JL Ginter
Journal of Marketing Research 32 (2), 152-162, 1995
3621995
Modeling household purchase behavior with logistic normal regression
GM Allenby, PJ Lenk
Journal of the American Statistical Association 89 (428), 1218-1231, 1994
3131994
A dynamic model of purchase timing with application to direct marketing
GM Allenby, RP Leone, L Jen
Journal of the American Statistical Association 94 (446), 365-374, 1999
2861999
A hierarchical Bayes model of primary and secondary demand
N Arora, GM Allenby, JL Ginter
Marketing Science 17 (1), 29-44, 1998
2831998
A Bayesian approach to estimating household parameters
PE Rossi, GM Allenby
Journal of Marketing Research 30 (2), 171-182, 1993
2831993
Overcoming scale usage heterogeneity: A Bayesian hierarchical approach
PE Rossi, Z Gilula, GM Allenby
Journal of the American Statistical Association 96 (453), 20-31, 2001
2742001
Multivariate analysis of multiple response data
YD Edwards, GM Allenby
Journal of Marketing research 40 (3), 321-334, 2003
2692003
The effects of in-store displays and feature advertising on consideration sets
GM Allenby, JL Ginter
International Journal of Research in Marketing 12 (1), 67-80, 1995
2421995
Hierarchical bayes models
GM Allenby, PE Rossi
The handbook of marketing research: Uses, misuses, and future advances, 418-440, 2006
2082006
Measuring the influence of individual preference structures in group decision making
N Arora, GM Allenby
Journal of Marketing Research 36 (4), 476-487, 1999
2051999
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