| Are you creating or capturing value? A dynamic framework for sustainable strategy P Verdin, K Tackx M-RCBG Working Paper Series 36, 1-19, 2015 | 40 | 2015 |
| Is advertising for losers? An empirical study from a value creation and value capturing perspective K Tackx, S Rothenberger, P Verdin European Management Journal 35 (3), 327-335, 2017 | 20 | 2017 |
| Can Co-creation Lead to Better Strategy?: An Exploratory Research K Tackx, PJ Verdin Univ. Libre de Bruxelles, Solvay Brussels School of Economics and Management …, 2014 | 19 | 2014 |
| Customer innovation: Delivering a customer-led strategy for sustainable growth M Debruyne, K Tackx Kogan Page Publishers, 2019 | 8 | 2019 |
| Outlook on the European dso landscape 2020-The trends that will change the name of your game K Tackx, L Meeus Vlerick Business School, 2015 | 8 | 2015 |
| What makes consumers willing to share their data in addressable tv advertising?: The influence of personal and situational factors on consumer willingness to disclose information L De Schaepdrijver, P Baecke, K Tackx Journal of Advertising Research 62 (2), 131-147, 2022 | 3 | 2022 |
| Are you creating or capturing value? A dynamic framework for sustainable growth. Working paper, M-RCBG Harvard Kennedy School and CEB Solvay Brussels School of P Verdin, K Tackx Economics and Management, 2015 | 3 | 2015 |
| Fair process perspectives on strategy creation K Tackx ULB Institutional Repository, 2015 | 1 | 2015 |
| Addressable ads are shaping the future of TV Marketing. Combining the benefits of digital advertising with the power of the big screen L De Schaepdrijver, P Baecke, K Tackx, J Coeymans, L Lauwers, ... | | 2021 |
| What is the right price. 6 paths of value creation that can lead toward higher pricing K Tackx | | 2019 |
| Seven things that brilliant product managers do (and how to learn them) K Tackx | | 2019 |
| Fairness in Strategy: A Fair Process Evaluation of Strategy Schools K Tackx, L Van der Heyden, P Verdin INSEAD Working Paper, 2016 | | 2016 |
| Getting fit for profitable growth. Capture the value you deserve M Debruyne, K Tackx, D Melsens, P Vermeire, D Debbaut, C Thiebaut Vlerick Business School, 2016 | | 2016 |
| Fairness in Strategy Formulation and Implementation K Tackx, L Van der Heyden, P Verdin | | 2015 |
Sandra RothenbergerProfessor of Strategic MarketingVerified email at ulb.ac.be
