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Renaud Legoux
Renaud Legoux
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When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance
Y Grégoire, TM Tripp, R Legoux
Journal of marketing 73 (6), 18-32, 2009
10262009
Financing creativity: Crowdfunding as a new approach for theatre projects
B Boeuf, J Darveau, R Legoux
March, 2014
2042014
Smartphone withdrawal creates stress: A moderated mediation model of nomophobia, social threat, and phone withdrawal context
S Tams, R Legoux, PM Léger
Computers in Human Behavior 81, 1-9, 2018
1442018
Service crisis recovery and firm performance: Insights from information breach announcements
S Rasoulian, Y Grégoire, R Legoux, S Sénécal
Journal of the Academy of Marketing Science 45, 789-806, 2017
622017
Debates and assumptions about motion picture performance: A meta-analysis
FA Carrillat, R Legoux, AL Hadida
Journal of the Academy of Marketing Science 46, 273-299, 2018
472018
The effectiveness of warning labels for consumers: a meta-analytic investigation into their underlying process and contingencies
M Purmehdi, R Legoux, F Carrillat, S Senecal
Journal of Public Policy & Marketing 36 (1), 36-53, 2017
432017
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
R Legoux, D Larocque, S Laporte, S Belmati, T Boquet
International Journal of Research in Marketing 33 (2), 357-374, 2016
412016
Product life‐cycle management and distributor contribution to new product development
M Restuccia, U de Brentani, R Legoux, JF Ouellet
Journal of Product Innovation Management 33 (1), 69-89, 2016
382016
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
FA Carrillat, DM Ladik, R Legoux
Marketing Letters 22, 283-296, 2011
362011
Consumer perceptions of promotional offers in the performing arts: an experimental approach
A d'Astous, R Legoux, F Colbert
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2004
332004
B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision
M Restuccia, R Legoux
Industrial Marketing Management 76, 203-213, 2019
232019
Ground zero: a contested market
JS Marcoux, R Legoux
Consumption Markets & Culture 8 (3), 241-259, 2005
222005
What do online complainers want? An examination of the justice motivations and the moral implications of vigilante and reparation schemas
Y Grégoire, R Legoux, TM Tripp, ML Radanielina-Hita, J Joireman, ...
Journal of Business Ethics 160, 167-188, 2019
212019
Confirmation biases in the financial analysis of IT investments
R Legoux, PM Leger, J Robert, M Boyer
Journal of the Association for Information Systems 15 (1), 1, 2014
182014
Popular music festivals: An examination of the relationship between festival programs and attendee motivations
A Perron-Brault, F de Grandpré, R Legoux, DC Dantas
Tourism Management Perspectives 34, 100670, 2020
142020
Balancing the score: The financial impact of resource dependence on symphony orchestras
T McGrath, R Legoux, S Sénécal
Journal of Cultural Economics 41, 421-439, 2017
132017
Microfinance in Latin America and the Caribbean: the influence of territory on female repayment performance in a polarized region
D Antonio Bittencourt Marconatto, L Barin Cruz, R Legoux, ...
Management Decision 51 (8), 1596-1612, 2013
132013
When your best customers become your worst enemies: does time really heal all wounds?
Y Grégoire, TM Tripp, R Legoux
NIM Marketing Intelligence Review 3 (1), 26-35, 2011
132011
From niche interest to fashion trend: Hanfu clothing as a rising industry in China
X Wang, F Colbert, R Legoux
International Journal of Arts Management 23 (1), 79-89, 2020
92020
Gestion du marketing
J Brunet, F Colbert, S Laporte, R Legoux, B Lussier, S Taboubi, JL Geha
Chenelière éducation, 2017
82017
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Artikler 1–20