| The role of behavioral mind-sets in goal-directed activity: Conceptual underpinnings and empirical evidence RS Wyer, AJ Xu Journal of Consumer Psychology 20 (2), 107-125, 2010 | 229 | 2010 |
| The effect of mind-sets on consumer decision strategies AJ Xu, RS Wyer Jr Journal of Consumer Research 34 (4), 556-566, 2007 | 204 | 2007 |
| Incandescent affect: Turning on the hot emotional system with bright light AJ Xu, AA Labroo Journal of Consumer Psychology 24 (2), 207-216, 2014 | 143 | 2014 |
| Washing away your (good or bad) luck: Physical cleansing affects risk-taking behavior. AJ Xu, R Zwick, N Schwarz Journal of Experimental Psychology: General 141 (1), 26, 2012 | 136 | 2012 |
| Ambiguity aversion and the preference for established brands AV Muthukrishnan, L Wathieu, AJ Xu Management Science 55 (12), 1933-1941, 2009 | 124 | 2009 |
| The comparative mind-set: From animal comparisons to increased purchase intentions AJ Xu, RS Wyer Jr Psychological Science 19 (9), 859-864, 2008 | 124 | 2008 |
| Hunger promotes acquisition of nonfood objects AJ Xu, N Schwarz, RS Wyer Jr Proceedings of the National Academy of Sciences 112 (9), 2688-2692, 2015 | 122 | 2015 |
| Puffery in advertisements: The effects of media context, communication norms, and consumer knowledge AJ Xu, RS Wyer Jr Journal of Consumer Research 37 (2), 329-343, 2010 | 120 | 2010 |
| The role of bolstering and counterarguing mind-sets in persuasion AJ Xu, RS Wyer Jr Journal of Consumer Research 38 (5), 920-932, 2012 | 85 | 2012 |
| The effects of past behavior on future goal-directed activity RS Wyer Jr, AJ Xu, H Shen Advances in experimental social psychology 46, 237-283, 2012 | 70 | 2012 |
| How one thing leads to another: Spillover effects of behavioral mind-sets AJ Xu, N Schwarz Current Directions in Psychological Science 27 (1), 51-55, 2018 | 42 | 2018 |
| How successful you have been in life depends on the response scale used: The role of cultural mindsets in pragmatic inferences drawn from question format AK Uskul, D Oyserman, N Schwarz, SWS Lee, AJ Xu Social Cognition 31 (2), 222-236, 2013 | 31 | 2013 |
| The interactive effects of bitter flavor and mood on the decision to spend or save money F Cai, Z Yang, RS Wyer Jr, AJ Xu Journal of Experimental Social Psychology 70, 48-58, 2017 | 29 | 2017 |
| The role of procedural knowledge in the generalizability of social behavior RS Wyer Jr, H Shen, AJ Xu The Oxford handbook of social cognition, 2013 | 29 | 2013 |
| Generosity without borders: The interactive effect of spatial distance and donation goals on charitable giving AJ Xu, MA Rodas, CJ Torelli Organizational Behavior and Human Decision Processes 161, 65-78, 2020 | 25 | 2020 |
| L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods Y Wang, AJ Xu, Y Zhang Journal of Consumer Research 49 (5), 786-810, 2023 | 17 | 2023 |
| Constrained physical space constrains hedonism AJ Xu, D Albarracín Journal of the Association for Consumer Research 1 (4), 557-568, 2016 | 17 | 2016 |
| Order matters: Rating service professionals first reduces tipping amount J Chen, AJ Xu, MA Rodas, X Liu Journal of Marketing 87 (1), 81-96, 2023 | 12 | 2023 |
| Four more years: Presidential elections, comparative mindset, and managerial decisions AJ Xu, M Christine, VY Qin, AR Rao Academy of Management Journal 63 (5), 1370-1394, 2020 | 7 | 2020 |
| Love it but leave it: the divergent effects of religiosity on attitudinal versus behavioral brand loyalty AJ Xu, N Olson, R Ahluwalia ACR North American Advances, 2016 | 7 | 2016 |
