Kunal Swani
Kunal Swani
Professor of Marketing, Wright State University
Verificeret mail på wright.edu
Citeret af
Citeret af
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
K Swani, BP Brown, GR Milne
Industrial marketing management 43 (5), 873-881, 2014
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
K Swani, GR Milne, BP Brown, AG Assaf, N Donthu
Industrial Marketing Management 62, 77-87, 2017
Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies
K Swani, G Milne, B P. Brown
Journal of Research in Interactive Marketing 7 (4), 269-294, 2013
Evaluating Facebook brand content popularity for service versus goods offerings
K Swani, G Milne
Journal of Business Research 79 (October), 123-133, 2017
The impact of violent humor on advertising success: A gender perspective
K Swani, MG Weinberger, CS Gulas
Journal of Advertising 42 (4), 308-319, 2013
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
LI Labrecque, K Swani, AT Stephen
Psychology & Marketing 37 (6), 796-814, 2020
Interactions between price and price deal
K Swani, B Yoo
Journal of Product & Brand Management 19 (2), 143-152, 2010
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
K Swani, LI Labrecque
Marketing Letters 31 (2), 279-298, 2020
To “free” or not to “free”: Trait predictors of mobile app purchasing tendencies
JB Dinsmore, K Swani, RG Dugan
Psychology & Marketing 34 (2), 227-244, 2017
The untapped potential of B2B advertising: A literature review and future agenda
K Swani, BP Brown, SM Mudambi
Industrial Marketing Management 89, 581-593, 2020
Managing product safety of imported Chinese goods
B Berman, K Swani
Business Horizons 53 (1), 39-48, 2010
Brand communities: A literature review and future research agendas using TCCM approach
D Roy Bhattacharjee, D Pradhan, K Swani
International Journal of Consumer Studies 46 (1), 3-28, 2022
Social media services branding: The use of corporate brand names
K Swani, GR Milne, EG Miller
Journal of Business Research 125, 785-797, 2021
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
MG Weinberger, K Swani, HJ Yoon, CS Gulas
International Journal of Advertising, 2016
Fortune 500 companies' use of twitter communications: A comparison between product and service tweets.
K Swani, GR Milne, C Cromer, BP Brown
International journal of integrated marketing communications 5 (2), 2013
Understanding business student retention during covid-19: roles of service quality, college brand, and academic satisfaction, and stress
K Swani, W Wamwara, K Goodrich, S Schiller, J Dinsmore
Services Marketing Quarterly 43 (3), 329-352, 2022
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
LI Labrecque, E Markos, K Swani, P Peña
Journal of Business Research 135, 559-571, 2021
Revisiting trust and privacy concern in consumers’ perceptions of marketing information management practices: Replication and extension
K Swani, GR Milne, AN Slepchuk
Journal of Interactive Marketing 56 (1), 137-158, 2021
To app or not to app: A business-to-business seller's decision
K Swani
Industrial Marketing Management 93, 389-400, 2021
Overcoming privacy concerns in consumers’ use of health information technologies: a justice framework
AN Slepchuk, GR Milne, K Swani
Journal of Business Research 141, 782-793, 2022
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