| The effect of attribute variation on consumer choice consistency BGC Dellaert, JD Brazell, JJ Louviere Marketing Letters 10, 139-147, 1999 | 298 | 1999 |
| The no-choice option and dual response choice designs JD Brazell, CG Diener, E Karniouchina, WL Moore, V Séverin, PF Uldry Marketing Letters 17, 255-268, 2006 | 193 | 2006 |
| Models for heterogeneous variable selection TJ Gilbride, GM Allenby, JD Brazell Journal of Marketing Research 43 (3), 420-430, 2006 | 84 | 2006 |
| Economic valuation of product features GM Allenby, JD Brazell, JR Howell, PE Rossi Quantitative Marketing and Economics 12, 421-456, 2014 | 75 | 2014 |
| Sequential sampling models of choice: Some recent advances T Otter, J Johnson, J Rieskamp, GM Allenby, JD Brazell, A Diederich, ... Marketing letters 19, 255-267, 2008 | 58 | 2008 |
| Market share constraints and the loss function in choice-based conjoint analysis TJ Gilbride, PJ Lenk, JD Brazell Marketing Science 27 (6), 995-1011, 2008 | 50 | 2008 |
| Valuation of patented product features GM Allenby, J Brazell, JR Howell, PE Rossi The Journal of Law and Economics 57 (3), 629-663, 2014 | 48 | 2014 |
| A probit model with structured covariance for similarity effects and source of volume calculations JP Dotson, JR Howell, JD Brazell, T Otter, PJ Lenk, S MacEachern, ... Journal of Marketing Research 55 (1), 35-47, 2018 | 41 | 2018 |
| Length effects in conjoint choice experiments and surveys: an explanation based on cumulative cognitive burden JD Brazell, JJ Louviere Department of Marketing, The University of Sydney, July, 1998 | 37 | 1998 |
| Bayesian analysis of hierarchical effects SR Chandukala, JP Dotson, JD Brazell, GM Allenby Marketing Science 30 (1), 123-133, 2011 | 25 | 2011 |
| Nobody will do that! An empirical investigation of survey length effects on response rate and reliability in choice model experiments J Brazell, J Gray-Lee, J Louviere, B Dallaert, M Pullman INFORMS 1995 Marketing Science Conference, 1995 | 13 | 1995 |
| Respondent’s help, learning and fatigue J Brazell, J Louviere INFORMS Marketing Science Conference, University of California, Berkeley, 1997 | 12 | 1997 |
| International marketing internet in the classroom (IMIC): A global approach to the group case method KE Fish, CR Martinez, RJ Santillan, JD Brazell Marketing Education Review 8 (2), 75-82, 1998 | 11 | 1998 |
| The COMPETITIVE Advantage. M VRIENS, JD BRAZELL Marketing Insights 25 (3), 2013 | 9 | 2013 |
| Relating customer value to strategic competence: a discrete choice measurement approach JD Brazell, D Midgley, TM Devinney Research in Competence-Based Management, 2005 | 7 | 2005 |
| Using Conjoint Analysis to Determine the Market Value of Product Features G Allenby, J Brazell, J Howell, P Rossi Proceedings of the Sawtooth Software Conference, 342, 2013 | 5 | 2013 |
| Choice models for budgeted demand and constrained allocation T Satomura, JD Brazell, GM Allenby Fisher College of Business Working Paper, 2011 | 5 | 2011 |
| A probit model with structured covariance for similarity effects and source of volume calculations P Lenk, J Dotson, J Brazell, T Otter, S Maceachern, GM Allenby Working paper, Fisher College of Business, Ohio State University, 2009 | 5 | 2009 |
| ‘Revisiting Order Effects: Are They Just Differences in Random Variation? J Brazell, J Gray-Lee, JJ Louviere Marketing Science Conference, Fontainebleau, France, July, 1998 | 5 | 1998 |
| Non-linear pricing effects in conjoint analysis YCM Liu, JD Brazell, GM Allenby Quantitative Marketing and Economics 20 (4), 397-430, 2022 | 3 | 2022 |
Greg AllenbyProfessor of Marketing, Ohio State UniversityVerified email at osu.edu
