| “I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists I Kareklas, JR Carlson, DD Muehling Journal of advertising 43 (1), 18-32, 2014 | 405 | 2014 |
| To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising G Das, HJD Wiener, I Kareklas Journal of Business Research 96, 147-156, 2019 | 232 | 2019 |
| Reexamining health messages in the digital age: A fresh look at source credibility effects I Kareklas, DD Muehling, TJ Weber Journal of advertising 44 (2), 88-104, 2015 | 187 | 2015 |
| The role of regulatory focus and self-view in “green” advertising message framing I Kareklas, JR Carlson, DD Muehling Green Advertising and the Reluctant Consumer, 19-33, 2016 | 165 | 2016 |
| Remembering the good old days: The moderating role of consumer affective state on the effectiveness of nostalgic advertising G Zhao, DD Muehling, I Kareklas Journal of Advertising 43 (3), 244-255, 2014 | 89 | 2014 |
| Judgment is not color blind: The impact of automatic color preference on product and advertising preferences I Kareklas, FF Brunel, RA Coulter Journal of Consumer Psychology 24 (1), 87-95, 2014 | 85 | 2014 |
| A meta-analytic synthesis of the question–behavior effect ER Spangenberg, I Kareklas, B Devezer, DE Sprott Journal of Consumer Psychology 26 (3), 441-458, 2016 | 62 | 2016 |
| Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands B Gillespie, DD Muehling, I Kareklas Journal of Business Research 82, 90-102, 2018 | 45 | 2018 |
| The effect of color and self-view priming in persuasive communications I Kareklas, DD Muehling, S King Journal of Business Research 98, 33-49, 2019 | 42 | 2019 |
| The phenomenon of treatment dropout, reasons and moderators in acceptance and commitment therapy and other active treatments M Karekla, P Konstantinou, M Ioannou, I Kareklas, AT Gloster Clinical Psychology in Europe 1 (3), 1-36, 2019 | 33 | 2019 |
| The impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews I Karabas, I Kareklas, TJ Weber, DD Muehling Journal of Marketing Communications 27 (7), 685-715, 2021 | 32 | 2021 |
| Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds J Joireman, RL Liu, I Kareklas Journal of Marketing Communications 24 (1), 83-102, 2018 | 31 | 2018 |
| Addressing the texting and driving epidemic: Mortality salience priming effects on attitudes and behavioral intentions I Kareklas, DD Muehling Journal of Consumer Affairs 48 (2), 223-250, 2014 | 29 | 2014 |
| How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations TJ Weber, DD Muehling, I Kareklas Journal of Marketing Communications 27 (4), 389-414, 2021 | 23 | 2021 |
| Parental mediation in the digital era: Increasing children’s critical thinking may help decrease positive attitudes toward alcohol ML Radanielina Hita, I Kareklas, B Pinkleton Journal of health communication 23 (1), 98-108, 2018 | 21 | 2018 |
| A Meta-Analytic Review of Racial Similarity Effects in Advertising. I Kareklas, M Polonsky Advances in Consumer Research 37, 2010 | 7 | 2010 |
| Online engagement with memes and comments about climate change A Kovacheva, HJD Wiener, I Kareklas, D Muehling Sustainability 14 (14), 8900, 2022 | 6 | 2022 |
| A quantitative review and extension of racial similarity effects in advertising I Kareklas University of Connecticut, 2010 | 6 | 2010 |
| How does skinny sell?: Body size and pricing effects on advertising effectiveness and body esteem M Polonsky, I Kareklas ACR North American Advances, 2011 | 5 | 2011 |
| Consumer response to spokesperson’s race: A research synthesis of racial similarity effects in advertising I Kareklas, M Polonsky Advances in Consumer Research 38, 440-42, 2011 | 5 | 2011 |
Darrel MuehlingProfessor of Marketing, Washington State UniversityVerificeret mail på wsu.edu
