Tobias Schaefers
Tobias Schaefers
Associate Professor, Marketing, Copenhagen Business School & Professor of Marketing, TH OWL
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Exploring carsharing usage motives: A hierarchical means-end chain analysis
T Schaefers
Transportation Research Part A: Policy and Practice 47, 69-77, 2013
How the burdens of ownership promote consumer usage of access-based services
T Schaefers, SJ Lawson, M Kukar-Kinney
Marketing Letters 27 (3), 569-577, 2016
Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
J Schamari, T Schaefers
Journal of Interactive Marketing 30, 20-33, 2015
Contagious Effects of Customer Misbehavior in Access-Based Services
T Schaefers, K Wittkowski, S Benoit, R Ferraro
Journal of Service Research 19 (1), 3-21, 2016
Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements
M Kukar-Kinney, AC Scheinbaum, T Schaefers
Journal of Business Research 69 (2), 691-699, 2016
Managing a sponsored brand: the importance of sponsorship portfolio congruence
MD Groza, J Cobbs, T Schaefers
International Journal of Advertising 31 (1), 63-84, 2012
Service Recovery via Social Media: The Social Influence Effects of Virtual Presence
T Schaefers, J Schamari
Journal of Service Research 19 (2), 192-208, 2016
Standing out from the crowd: niche product choice as a form of conspicuous consumption
T Schaefers
European Journal of Marketing, 2014
Do Price Promotions Help or Hurt Premium-Product Brands?: The Impact of Different Price-Promotion Types On Sales and Brand Perception
F Zoellner, T Schaefers
Journal of Advertising Research 55 (3), 270-283, 2015
Access-based Services for the Base of the Pyramid
T Schaefers, R Moser, G Narayanamurthy
Journal of Service Research 21 (4), 421-437, 2018
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
AK Albrecht, T Schaefers, G Walsh, SE Beatty
Journal of Service Research 22 (1), 60-74, 2019
Understanding on-the-go consumption: Identifying and quantifying its determinants
S Benoit, T Schaefers, R Heider
Journal of Retailing and Consumer Services 31, 32-42, 2016
From goods to services consumption: A social network analysis on sharing economy and servitization research
MP Fritze, F Urmetzer, GF Khan, M Sarstedt, A Neely, T Schäfers
Journal of Service Management Research 2 (3), 3-16, 2018
No Vehicle Means No Aid—A Paradigm Change for the Humanitarian Logistics Business Model
M Hirschinger, R Moser, T Schaefers, E Hartmann
Thunderbird International Business Review, 2015
Consumer Preferences for Product Transparency in Emerging Markets–Lessons Learned from India
R Moser, T Schaefers, JN Meise
Marketing Review St. Gallen 29 (3), 22-27, 2012
Message Reframing in Advertising
N Neudecker, FR Esch, T Schaefers, S Valussi
Psychology & Marketing 31 (11), 946-957, 2014
Trusted Friends–Die Nutzung von Social Media zur Generierung und Förderung von Vertrauen
R Gresel, T Schäfers, J Basting
Marketing Review St. Gallen 29 (4), 22-27, 2012
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T Schaefers, S Ruffer, E Böhm
Industrial Marketing Management 93, 466-481, 2021
Free no more-investigating customer reactions to unexpected free-to-fee switches
GP Cziehso, T Schaefers, M Kukar-Kinney
Journal of Business Research 101, 229-242, 2019
Die Beziehung zum Kunden gestalten
T Schäfers, HD Dahlhoff
Strategie und Technik des Automobilmarketing, 237-267, 2013
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