Mekhail Mustak
Mekhail Mustak
Senior Researcher, Turku School of Economics, Finland. Visiting Faculty, IÉSEG, France
Verified email at utu.fi - Homepage
Title
Cited by
Cited by
Year
Customer Participation and Value Creation: A Systematic Review and Research Implications
M Mustak, E Jaakkola, A Halinen
Managing Service Quality 23 (4), 341-359, 2013
3322013
Customer participation management: developing a comprehensive framework and a research agenda
M Mustak, E Jaakkola, A Halinen, V Kaartemo
Journal of Service Management, 2016
1082016
Service innovation in networks: a systematic review and implications for business-to-business service innovation research
M Mustak
Journal of Business & Industrial Marketing, 2014
692014
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective
M Mustak
Industrial Marketing Management 78, 76-87, 2019
362019
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
M Mustak, J Salminen, L Plé, J Wirtz
Journal of Business Research 124, 389-404, 2021
302021
A critical analysis of service ecosystems research: rethinking its premises to move forward
M Mustak, L Plé
Journal of Services Marketing, 2020
92020
Purchasing of knowledge-intensive business services: a case study of relevant factors
EL Heikka, M Mustak
International Journal of Procurement Management 10 (1), 21-37, 2017
72017
Ensuring client participation to co-create value in knowledge intensive business services
M Mustak, DSB Sandberg, MSE Pelto
Master‟ s thesis. Turku School of Economics, 2011
22011
Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services
M Mustak
Annales Universitatis Turkuensis E 17, 2017
12017
What Adaptations Does Value-Driven B2B Exchange Require?
J Keränen, E Jaakkola, H Terho
ANZMAC Conference, 3-5 December 2018, Adelaide, Australia., 2018
2018
Unleashing the revenue and profit potential of free services in B2B: Conceptual foundations and managerial insights
M Mustak, W Ulaga, M Grohmann
ISBM Academic Conference, 8-9 August 2018, MIT, Massachusetts, USA., 2018
2018
Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry
M Mustak, W Ulaga, M Grohmann
American Marketing Association Conference, 23-25 February 2018, New Orleans, USA, 2018
2018
Reciprocal adaptations for successful value-driven exchange in business markets–
J Keränen, E Jaakkola, H Terho, M Mustak
ANZMAC 2018, Australian and New Zealand Marketing Academy Conference, 2018
2018
Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry
M Mustak, W Ulaga, M Grohmann
Business Market Management_European Marketing Association Conference, 6-8 …, 2017
2017
CUSTOMER BUYING EXPERIENCE IN MULTICHANNEL RETAILING
E Panina, PDU Hakala, MSM Mustak
2017
SERVICE QUALITY EVALUATIONS IN MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAMES
DSU Hakala, MSM Mustak
2017
BELIEFS AND PERCEIVED BARRIERS IN PURCHASING COSMETIC SURGERY SERVICES
DSE Jaakkola, MSM Mustak
2016
FROM CORPORATE SOCIAL RESPONSIBILITY TO CONSUMER RESPONSIBILITY
PDU Hakala, MSM Mustak
2016
DIGITAL CONTENT MARKETING IN THE BUSINESS-TO-BUSINESS CONTEXT
K Kauhaniemi, DSE Jaakkola, MSM Mustak
2015
Domain modeling of risk taking related to innovation in dyadic business relationships: A conceptual study with cases
J Ruokolainen, O Uusitalo
31st Annual IMP Conference, 25-29 August 2015, University of Southern …, 2015
2015
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