| Strategies for reducing consumers’ risk aversion in Internet shopping SJ Tan Journal of consumer marketing 16 (2), 163-180, 1999 | 1042 | 1999 |
| E-retailing versus physical retailing: A theoretical model and empirical test of consumer choice KS Lee, SJ Tan Journal of Business Research 56 (11), 877-885, 2003 | 483 | 2003 |
| Differences between Small and Medium Sized Exporting andNon‐Exporting Firms: Nature or Nurture K Ah Keng, T Soo Jiuan International Marketing Review 6 (4), 1989 | 309 | 1989 |
| Animosity towards economic giants: what the little guys think S Hoon Ang, K Jung, A Keng Kau, S Meng Leong, C Pornpitakpan, ... Journal of consumer marketing 21 (3), 190-207, 2004 | 297 | 2004 |
| A typology of animosity and its cross-national validation K Jung, SH Ang, SM Leong, SJ Tan, C Pornpitakpan, AK Kau Journal of Cross-Cultural Psychology 33 (6), 525-539, 2002 | 259 | 2002 |
| Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences SM Leong, JA Cote, SH Ang, SJ Tan, K Jung, AK Kau, C Pornpitakpan Journal of International Business Studies 39, 996-1009, 2008 | 254 | 2008 |
| Dealing with resource disadvantage: Generic strategies for SMEs KS Lee, GH Lim, SJ Tan Small Business Economics 12, 299-311, 1999 | 241 | 1999 |
| The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis KA Keng, K Jung, TS Jiuan, J Wirtz Social Indicators Research 49, 317-333, 2000 | 223 | 2000 |
| Are we measuring the same attitude? Understanding media effects on attitude towards advertising SJ Tan, L Chia Marketing Theory 7 (4), 353-377, 2007 | 188 | 2007 |
| Generalized trust and trust in institutions in Confucian Asia SJ Tan, SK Tambyah Social indicators research 103, 357-377, 2011 | 126 | 2011 |
| “While stocks last!” Impact of framing on consumers' perception of sales promotions SJ Tan, S Hwang Chua Journal of Consumer Marketing 21 (5), 343-355, 2004 | 121 | 2004 |
| Antecedents and consequences of skepticism toward health claims: An empirical investigation of Singaporean consumers SJ Tan, KL Tan Journal of Marketing Communications 13 (1), 59-82, 2007 | 109 | 2007 |
| Outsourcing suppliers as downstream competitors: Biting the hand that feeds WS Lim, SJ Tan European Journal of Operational Research 203 (2), 360-369, 2010 | 87 | 2010 |
| Addressing criticisms of global religion research: A consumption‐based exploration of status and materialism, sustainability, and volunteering behavior EA Minton, LR Kahle, TS Jiuan, SK Tambyah Journal for the Scientific Study of Religion 55 (2), 365-383, 2016 | 80 | 2016 |
| The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans SJ Tan, SK Tambyah, AK Kau Social Indicators Research 78, 33-59, 2006 | 80 | 2006 |
| Understanding Singaporeans: Values, lifestyles, aspirations, and consumption behaviors AK Kau World Scientific, 2004 | 80 | 2004 |
| Can consumers' scepticism be mitigated by claim objectivity and claim extremity? SJ Tan Journal of marketing communications 8 (1), 45-64, 2002 | 59 | 2002 |
| Generic marketing strategies for small and medium-sized enterprises–conceptual framework and examples from Asia KS Lee, GH Lim, SJ Tan, CH Wee Journal of Strategic Marketing 9 (2), 145-162, 2001 | 54 | 2001 |
| Wellbeing Of Singaporeans, The: Values, Lifestyles, Satisfaction And Quality Of Life SK Tambyah, SJ Tan, AK Kau World Scientific, 2009 | 51 | 2009 |
| Warranty and warrantor reputations as signals of hybrid product quality SJ Tan, KS Lee, GH Lim European Journal of Marketing 35 (1/2), 110-132, 2001 | 50 | 2001 |
