Ravi Pappu

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Medforfattere

T. Bettina CornwellProfessor of Marketing, University of OregonVerificeret mail på uoregon.edu
Ray W. CookseyEmeritus Professor, University of New EnglandVerificeret mail på une.edu.au
Monica ChienUniversity of QueenslandVerificeret mail på uq.edu.au
Amanda SpryRMIT UniversityVerificeret mail på rmit.edu.au
Eric SettenAssistant Professor of Marketing, California State University, FullertonVerificeret mail på fullerton.edu
George ChristodoulidesChalhoub Group Professor of Luxury Brand Management, American University of SharjahVerificeret mail på aus.edu
Professor Brent W. RitchieUniversity of QueenslandVerificeret mail på uq.edu.au
Sung-Hee Wendy PaikCalifornia State University, San BernardinoVerificeret mail på csusb.edu
Neal M. AshkanasyProfessor of Management, UQ Business School, The University of QueenslandVerificeret mail på uq.edu.au
Peter T.L. Popkowski LeszczycProfessor of Marketing, University of QueenslandVerificeret mail på business.uq.edu.au
Sajeeb SahaUniversity of QueenslandVerificeret mail på business.uq.edu.au
Saeed AkhlaghpourAssociate Professor, University of Queensland; Formerly at Middlesex University London and McGillVerificeret mail på business.uq.edu.au
Kumar Rakesh RanjanProfessor of Marketing, EDHEC Business SchoolVerificeret mail på edhec.edu
Alastair TombsLecturer in Marketing University of QueenslandVerificeret mail på business.uq.edu.au
Ann WallinLecturer, University of QueenslandVerificeret mail på business.uq.edu.au
Justin Paul, Ph.D (UK), Ph.D (IIT), D.Sc...Professor- U of Puerto Rico, USA; University of Reading, UKVerificeret mail på reading.ac.uk
Sanjit K. RoyProfessor of Marketing and Service Science, Edith Cowan UniversityVerificeret mail på ecu.edu.au
Tim BrailsfordVerificeret mail på bond.edu.au

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Ravi Pappu

University of Queensland

Verificeret mail på business.uq.edu.au - Startside

Brand equity Celebrity endorsement Sponsorship Country-of-origin Brand Innovativeness


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
Consumer‐based brand equity: improving the measurement–empirical evidence R Pappu, PG Quester, RW Cooksey Journal of Product & Brand Management 14 (3), 143-154, 2005	2076	2005
Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, TB Cornwell European journal of marketing 45 (6), 882-909, 2011	1302	2011
Country image and consumer-based brand equity: relationships and implications for international marketing R Pappu, PG Quester, RW Cooksey Journal of International Business Studies 38 (5), 726-745, 2007	834	2007
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence R Pappu, PG Quester, RW Cooksey European Journal of Marketing 40 (5/6), 696-717, 2006	825	2006
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands R Pappu, P Quester Journal of Product & Brand Management 15 (1), 4-14, 2006	514	2006
How does Brand Innovativeness affect Brand Loyalty? R Pappu, PG Quester European Journal of Marketing 50 (1/2), 2-28, 2016	381	2016
A consumer-based method for retailer equity measurement: Results of an empirical study R Pappu, P Quester Journal of retailing and consumer services 13 (5), 317-329, 2006	374	2006
Sponsorship portfolio as a brand-image creation strategy PM Chien, TB Cornwell, R Pappu Journal of Business Research 64 (2), 142-149, 2011	270	2011
Corporate Sponsorship as an Image Platform: Understanding the Roles of Relationship Fit and Sponsor–Sponsee Similarity R Pappu, TB Cornwell Journal of the Academy of Marketing Science 42 (5), 490-510, 2014	203	2014
Country equity: Conceptualization and empirical evidence R Pappu, P Quester International Business Review 19 (3), 276-291, 2010	184	2010
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation R Pappu, PG Quester Journal of Product & Brand Management, 2008	152	2008
Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia R Pappu Journal of Marketing Education 26 (1), 31-41, 2004	49	2004
A commentary on “conceptualising and measuring consumer-based Brand–Retailer–Channel Equity” R Pappu, P Quester Journal of Retailing and Consumer Services 58, 101405, 2021	24	2021
Investigating the Impact of Perceived Nonprofit Sponsorship Engagement on Prosocial Behavior IKL Goh, R Pappu, PM Chien Journal of Business Research 126 (March), 113-125, 2021	15	2021
Editorial: Defining, measuring and managing brand equity R Pappu, G Christodoulides Journal of Product & Brand Management 26 (5), 433-434, 2017	10	2017
When compatriot tourists behave badly: The impact of misbehavior appraisal and outgroup criticism construal W Sun, PM Chien, BW Ritchie, R Pappu Journal of Destination Marketing & Management 23, 100695, 2022	8	2022
Parents, products, and the development of preferences: Child palate and food choice in an obesogenic environment TB Cornwell, E Setten, SHW Paik, R Pappu Journal of Public Policy and Marketing 40 (3), 429-446, 2021	5	2021
Responses to Compatriot Tourist Misbehavior: The Importance of Social Identity, Emotions and Misbehavior Type W Sun, PM Chien, R Pappu Journal of Travel Research, 1-20, 2023	2	2023
Corporate giving and its impact on consumer evaluations: A meta-analysis S Saha, RK Ranjan, R Pappu, S Akhlaghpour Journal of Business Research 158 (March), 113656, 2023	1	2023
Motivational differences in need for smell U Pappu, PTL Popkowski Leszczyc, R Pappu, N Ashkanasy European Journal of Marketing 57 (2), 505-532, 2022	1	2022

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