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U. N. Umesh
U. N. Umesh
Professor of Marketing, Washington State University
Verificeret mail på vancouver.wsu.edu
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Antecedents of the attraction effect: An information-processing approach
S Mishra, UN Umesh, DE Stem Jr
Journal of Marketing Research 30 (3), 331-349, 1993
3621993
A critical evaluation of the randomized response method: Applications, validation, and research agenda
UN Umesh, RA Peterson
Sociological Methods & Research 20 (1), 104-138, 1991
1361991
E-learning as an emerging entrepreneurial enterprise in universities and firms
MQ Huynh, UN Umesh, JS Valacich
Communications of the Association for Information Systems 12 (1), 3, 2003
1172003
Outsourcing and performance in entrepreneurial firms: contingent relationships with entrepreneurial configurations
MS Salimath, JB Cullen, UN Umesh
Decision Sciences 39 (3), 359-381, 2008
1112008
Interjudge agreement and the maximum value of kappa
UN Umesh, RA Peterson, MH Sauber
Educational and Psychological Measurement 49 (4), 835-850, 1989
1001989
Shopping model of the time‐sensitive consumer
UN Umesh, KL Pettit, CS Bozman
Decision Sciences 20 (4), 715-729, 1989
691989
Type IV error in marketing research: The investigation of ANOVA interactions
UN Umesh, RA Peterson, M McCann-Nelson, R Vaidyanathan
Journal of the Academy of Marketing Science 24, 17-26, 1996
631996
Multichannels strategy implementation: The role of channel alignment capabilities
DW Wallace, JL Johnson, UN Umesh
Decision Sciences 40 (4), 869-900, 2009
572009
A typology of interfirm relationships: the role of information technology and reciprocity
P Tong, JL Johnson, UN Umesh, RP Lee
Journal of Business & Industrial Marketing 23 (3), 178-192, 2008
512008
Predicting nominal variable relationships with multiple response
UN Umesh
Journal of Forecasting 14 (7), 585-596, 1995
381995
Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices
R Vaidyanathan, P Aggarwal, DE Stem Jr, DD Muehling, UN Umesh
Journal of Product & Brand Management 9 (3), 179-192, 2000
372000
Stem. 1993.“Antecedents of the Attraction Effect: An Information-Processing Approach.”
S Mishra, UN Umesh, E Donald
Journal of Marketing Research 30 (3), 331-49, 0
31
Creating successful entrepreneurial ventures in IT
UN Umesh, MQ Huynh, L Jessup
Communications of the ACM 48 (6), 82-87, 2005
272005
A Monte Carlo investigation of conjoint analysis index-of-fit: Goodness of fit, significance and power
UN Umesh, S Mishra
Psychometrika 55, 33-44, 1990
261990
[Getting ideas to market] Current issues faced by technology entrepreneurs
UN Umesh, L Jessup, MQ Huynh
Communications of the ACM 50 (10), 60-66, 2007
232007
The interplay of task allocation patterns and governance mechanisms in industrial distribution channels
JL Johnson, UN Umesh
Industrial Marketing Management 31 (8), 665-678, 2002
212002
Effect of level of disaggregation on conjoint cross validations: some comparative findings
AM Krieger, PE Green, UN Umesh
Decision Sciences 29 (4), 1047-1058, 1998
211998
Attribute importance weights in conjoint analysis: Bias and precision
S Mishra, UN Umesh, DE Stem
Advances in Consumer Research 16 (1), 605-611, 1989
211989
Transferability of preference models across segments and geographic areas
UN Umesh
Journal of Marketing 51 (1), 59-70, 1987
211987
Do trademark infringement lawsuits affect brand value: A stock market perspective
S Bhagat, UN Umesh
Journal of Market-Focused Management 2, 127-148, 1997
191997
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Artikler 1–20