‪Abbie Iveson‬ - ‪Google Scholar‬

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Medforfattere

Magnus HultmanBrock UniversityVerificeret mail på brocku.ca
Pejvak OghaziProfessor Södertörn university, Sweden. Visiting Professor, Hanken School of Economics, Finland.Verificeret mail på sh.se
Vasileios (Bill) DavvetasAssociate Professor of Marketing, Leeds University Business SchoolVerificeret mail på leeds.ac.uk

Abbie Iveson

Abbie Iveson

The University of Manchester

Verificeret mail på manchester.ac.uk

consumer brand relationships international marketing


Titel Sortér efter henvisninger Sortér efter årstal Sortér efter titel	Citeret af Citeret af	År
The product life cycle revisited: an integrative review and research agenda A Iveson, M Hultman, V Davvetas European Journal of Marketing 56 (2), 467-499, 2022	17	2022
The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers M Hultman, A Iveson, P Oghazi Journal of Business Research 131, 268-277, 2021	16	2021
Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance M Hultman, A Iveson, P Oghazi Journal of Business Research 159, 113751, 2023	9	2023
Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship A Iveson, M Hultman, V Davvetas, P Oghazi Psychology & Marketing 40 (2), 391-407, 2023	6	2023

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